How marketers can lead with privacy-first targeting in digital audio advertisingPrivacy-first strategies are essential for digital audio advertising success.Consumer trust is critical, yet many doubt brands' handling of data.Use of Predictive Audiences allows effective targeting without sacrificing privacy.
Unlocking the potential of audio advertising through publisher partnershipsDigital audio advertising is growing rapidly with a significant listener base and increasing ad spending, offering opportunities for partnerships and revenue optimization.
Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio | AdExchangerThe Trade Desk and Pandora partner to integrate UID2 for enhanced addressability and ad offerings in the digital audio space.