How marketers can lead with privacy-first targeting in digital audio advertisingPrivacy-first strategies are essential for digital audio advertising success.Consumer trust is critical, yet many doubt brands' handling of data.Use of Predictive Audiences allows effective targeting without sacrificing privacy.
Unlocking the potential of audio advertising through publisher partnershipsDigital audio advertising is growing rapidly with a significant listener base and increasing ad spending, offering opportunities for partnerships and revenue optimization.
AudioAdPro Announces Jo Bucci As Chair - Podcaster NewsJo Bucci appointed as Chair of audioadpro with extensive experience in the media industry.Jo Bucci's appointment signals the company's focus on growth and innovation in digital audio advertising.
New digital audio ad firm Audire launches in 3 regions, offers 150M reach with "cost per full listen" - RAIN NewsAudire offers AI technology for audience segmentation and ad personalization.They provide a 'Cost Per Full Listen' model ensuring ads are fully heard before charging advertisers.
64% of AUS Agencies to Increase Podcast Investment; OpenAI Files Motion to Dismiss 4 Claims in NYT Lawsuit; TikTok to Lose More MusicAgencies in Australia increasing podcast and streaming audio investmentsOpenAI motion to dismiss claims in NYT lawsuitTikTok facing potential loss of music due to row with Universal Music
Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio | AdExchangerThe Trade Desk and Pandora partner to integrate UID2 for enhanced addressability and ad offerings in the digital audio space.