#digital-audio-advertising

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#customer-awareness
fromThedrum
36 minutes ago
Marketing

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
fromThedrum
5 hours ago
Marketing

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
Marketing
fromThedrum
36 minutes ago

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
Marketing
fromThedrum
5 hours ago

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
more#customer-awareness
fromThedrum
1 month ago

Mazda increases interaction rate by 30x+ using AudioPixel and Second Screen Retargeting

Essendon Mazda was interested in fortifying their existing programmatic display campaign with the addition of digital audio advertising to reach consumers at several touchpoints throughout the day with higher frequency. Coupled with the display campaign, this aimed to close the loop on prospects with consistent messaging targeted to customers that intend to purchase automobiles.
Marketing tech
Marketing
fromRAIN News
1 month ago

Podcast advertising projected to $1B/year by 2029 (EMARKETER)

Marketers increasingly view digital audio as a high-value advertising channel, with 79% having used it and 65% likely to increase investment, primarily valuing its ability to build new brand audiences through incremental reach.
Marketing tech
fromAdExchanger
4 months ago

Broadcast Radio Is Now Available Through DSPs | AdExchanger

Viant's direct integration with iHeartMedia and Triton Digital enables programmatic buying and shared audience IDs across broadcast radio, podcasts, and streaming audio.
Marketing tech
fromRAIN News
5 months ago

Gen Z: An indefiniable generation defined (by Sirius XM)

SiriusXM positions CRL+Z as an advertiser guide claiming the largest North American digital audio advertising ecosystem and targeted Gen Z reach and segments.
#apple
more#apple
Marketing tech
fromExchangewire
10 months ago

Maximise Reach & Privacy for Podcast & Mobile Audio Advertising with AdTonos & NumberEight

AdTonos and NumberEight's partnership reinvents targeted digital audio advertising while prioritizing user privacy.
Podcast
fromPodcaster News
11 months ago

Audion Launches Pathway - A Route To Programmatic Podcast Monetization - Podcaster News

Audion's Pathway aims to enhance programmatic trading in podcast advertising through automated monetization technology.
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