AdTonos and NumberEight have partnered to transform digital audio advertising by leveraging cutting-edge technology for targeted campaigns across podcasts and mobile audio. This collaboration offers unprecedented access to global audience insights while ensuring user privacy through an ID-less approach. Advertisers face challenges from fragmented listening habits and stringent regulatory requirements, necessitating alternative methods for campaign success. The partnership integrates AdTonos' extensive inventory with NumberEight's advanced analytics to provide advertisers with effective, privacy-compliant solutions, ultimately enhancing campaign tracking and performance management across various devices.
Advertisers are looking for a single point of inventory access to reach any audience on every device, aiding campaign performance tracking and management.
This partnership marries AdTonos' ad-serving technology with NumberEight's ID-less audience solutions, allowing privacy-compliant, engaging campaigns across a fragmented audio landscape.
#digital-audio-advertising #partnership-announcement #privacy-in-advertising #podcast-marketing #technology-solutions
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