"Apparently, the new it product for agencies is to offer tools and services that help brands understand how they appear in "zero-click" AI-driven search. These tools are hard to resist. What brand doesn't want to know what LLMs are saying about it? For example, many brands who signed up for one such tool, called Lorelight, were looking to improve how they rank and are described by AI search engines. "They basically wanted a secret hack that would suddenly allow them to rank in ChatGPT,""
"The problem is, there is no secret magic hack. Marketers need to invest in brand awareness and earned media if they want to impact search chatbots - things that many clients neglect after their initial trials. All Kidding Aside The South Korean content studio Pinkfong IPO'd on the country's Kosdaq stock market on Tuesday. You probably don't know Pinkfong but have heard the YouTube kids song "Baby Shark.""
Agencies are selling tools and services that show how brands appear in zero-click, AI-driven search and many brands sign up hoping for quick ranking improvements. Vendors like Lorelight attract clients seeking shortcuts to rank in chatbots, but there is no secret hack. Impacting AI search requires investment in brand awareness and earned media, efforts many clients abandon after trials. Viral digital studios can convert a single hit into a broader business, as Pinkfong parlayed "Baby Shark" into IPO-level value. YouTube success often needs merchandise, licensing, and managed advertising strategies to generate sustainable revenue.
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