"Brand awareness is the goal of every marketer, but oftentimes awareness is overshadowed by the sheer number of competing brands. Which is why it pays to expand your horizons and think outside of the proverbial box. Virtual and augmented reality can bring your brand to life in ways never imagined, as well as forge new relationships with surprisingly, pleasant results."
"The global AR/VR market has growth expectations of over $97 billion by the year 2028. This brings unprecedented possibilities for brands to expand their technological reach. Larger companies seem to be making more headway than medium or smaller companies, most likely due to the misconception that AR/VR is a budget breaking expense and requires expansive technology. Still, the jump into AR/VR marketing has been long in coming and will no doubt continue to multiply beyond our current capabilities."
"For the benefits of AR/VR to be realized, they must provide true value to the user. Too much time and technology has gone into the making of alternate realities for them to be used as gimmicks or just 'eye-catchers'. Users should be able to immerse themselves in a true experience that represents the brand in an authentic way and assists them during their purchasing decisions."
Augmented reality (AR) overlays graphics, sounds, text, and other elements onto the real world, while virtual reality (VR) transports users into computer-generated, 360-degree environments. AR/VR offer brands opportunities to bring products to life, deepen customer relationships, and influence purchasing decisions. The global AR/VR market is projected to exceed $97 billion by 2028, enabling expanded technological reach, though larger companies currently lead adoption. Successful AR/VR implementations must deliver authentic, valuable experiences rather than gimmicks, assisting users during purchase journeys. Creative applications in public spaces demonstrate practical brand uses and strong consumer engagement.
Read at The Drum
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