Vodafone Achieves 176% Lift in Campaign Awareness for In-Game Ad Campaign

"Vodafone chose to work with Anzu, the world's most advanced in-game advertising platform, because its technology allowed Vodafone to programmatically serve blended in-game ads within the PC environment - something that was not previously possible. This helped Vodafone seamlessly blend their ads into the gameplay of Ubisoft's Trackmania racing game, which boasts a strong fan base and is extremely popular amongst German gamers."

"Rather than trying to reach this audience on social media or follow them around the web, gaming was an obvious choice and a natural channel for Vodafone, as the company could then reach them where they spend most of their time - within their favourite games!"

"Thanks to AudienceProject's measurement, Vodafone has been able to prove that investments in in-game inventory have a significant effect on brand metrics, including awareness and consideration."

Vodafone partnered with Anzu to execute the world's first programmatic in-game ad campaign within Ubisoft's Trackmania racing game, targeting German gamers to promote high-speed internet connectivity. Anzu's advanced platform enabled seamless blending of ads into gameplay, reaching audiences in their preferred environment. AudienceProject measured campaign effectiveness through real-time audience insights and brand lift measurement, demonstrating significant positive impact on brand awareness and consideration metrics. This innovative approach proved that in-game advertising effectively reaches target audiences and drives measurable brand results.

Read at Thedrum