Inside Arena Breakout x Grab's unconventional, reality-bending partnershipAn unconventional partnership between Grab and Tencent Games blurred the line between in-game and real-life engagement to enhance user experience.
In the marketing world, anime is following in the footsteps of gamingBrands are starting to pay attention to anime marketing, following its mainstream success and similarities to gaming marketing evolution.
Why marketers should embrace gaming as the premium environment it isMarketers should consider gaming a premium environment for reaching diverse and engaged audiences.