"Overwolf Ads, the leading platform for in-game advertising, announced the launch of The Leaderboard Insights Podcast, a new podcast designed for marketers, brands, and media agencies who want to understand how advertising in gaming works, how to advertise in gaming authentically, and the evolving advertising market. Available now on Spotify, YouTube, Amazon Music, and Apple Podcasts, The Leaderboard Insights Podcast is emerging as one of the best gaming advertising podcasts to follow in 2025."
"Each 30-minute episode delivers insights from industry leaders, brand strategists, and gaming experts, offering marketers a rare look inside the world of in-game campaigns, current gaming trends, and the evolving media landscape. The Leaderboard Insights Podcast explores topics including how branded Fortnite maps, branded Roblox experiences, and modding communities are transforming advertising, why gaming is becoming Gen Z's new social media, and how media agencies scale campaigns across multiple titles."
"Rather than focusing on broad marketing themes, The Leaderboard Insights Podcast is dedicated entirely to advertising in gaming, giving listeners actionable strategies they can apply right away. "We launched this podcast to give marketers unfiltered insights into the future of in-game advertising and broader gaming advertising from the experts leading the change," said Shahar Sorek, chief marketing officer at Overwolf. "Every episode is about helping brands understand how, why, and when to connect with gamers in a way that is authentic.""
Overwolf Ads launched The Leaderboard Insights Podcast, a 30-minute series delivering expert insights on in-game advertising. Episodes feature industry leaders, brand strategists, and gaming experts who reveal in-game campaign mechanics, current gaming trends, and the evolving media landscape. Topics include branded Fortnite maps, branded Roblox experiences, modding communities, Gen Z dynamics, and campaign scaling across multiple titles. The podcast targets brand marketers, media buyers, agencies, and PR teams seeking actionable strategies at the intersection of gamer culture and media strategy. Episodes emphasize authentic connections with gamers and provide practical tactics marketers can apply immediately. The program carries a fully scheduled lineup into 2026.
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