Marketing Dive
3 months agoSnickers brings AR Super Bowl experience to forthcoming Apple Vision Pro
Snickers is partnering with The Mars Agency and Blippar to bring an augmented reality Super Bowl experience to the Apple Vision Pro headset.
The experience allows users to practice kicking field goals and interact with T.J. Watt of the Pittsburgh Steelers, tied to Snickers' 'Rookie Mistake' platform. [ more ]