ShopMy Raised $77.5M Series B funding roundShopMy secured $77.5 million in Series B funding to enhance creator marketing as a measurable performance channel.
Report Looks at the Latest Trends and Challenges in Creator MarketingBrands are increasingly investing in creator marketing, with 74% reporting increased budgets this year.
Report Looks at the Latest Trends and Challenges in Creator MarketingBrands are increasingly investing in creator marketing, indicating a shift from traditional marketing strategies toward influencer collaborations.
Instagram leads creator marketing boom, TikTok gains ground, and Snapchat surgesCreator marketing set a new record in 2024, with immense growth in creator payouts and impressions generated through creator collaborations.
The brand's guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROICreators are essential for brands to reach consumers at all stages of the non-linear customer journey.
3 Key Factors Creators Seek In Brand PartnershipsCreators want to be paid for collaborationsCompensation can take various forms such as flat fees or commission-based models
ShopMy Raised $77.5M Series B funding roundShopMy secured $77.5 million in Series B funding to enhance creator marketing as a measurable performance channel.
Report Looks at the Latest Trends and Challenges in Creator MarketingBrands are increasingly investing in creator marketing, with 74% reporting increased budgets this year.
Report Looks at the Latest Trends and Challenges in Creator MarketingBrands are increasingly investing in creator marketing, indicating a shift from traditional marketing strategies toward influencer collaborations.
Instagram leads creator marketing boom, TikTok gains ground, and Snapchat surgesCreator marketing set a new record in 2024, with immense growth in creator payouts and impressions generated through creator collaborations.
The brand's guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROICreators are essential for brands to reach consumers at all stages of the non-linear customer journey.
3 Key Factors Creators Seek In Brand PartnershipsCreators want to be paid for collaborationsCompensation can take various forms such as flat fees or commission-based models
How One Beauty PR Agency Is Leveraging TikTok ShopSeen Group's CXS connects nano creators with beauty brands, expanding from U.S. to Ireland and Canada after significant growth and success.
Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunitiesPublisher-hosted events and influencer partnerships are key marketing opportunities for brands in 2024.
What to Look for in a Creator Marketplace in 2025: Essential Features and TrendsSelecting a suitable creator marketplace is crucial for brand success in the evolving creator economy.
How This Under 30 Lister Uses Sports Sponsorships To Boost Brand SalesBrands can work with various talent levels on marketing campaigns.In-person interactions drive successful brand engagements in today's marketing landscape.
Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunitiesPublisher-hosted events and influencer partnerships are key marketing opportunities for brands in 2024.
What to Look for in a Creator Marketplace in 2025: Essential Features and TrendsSelecting a suitable creator marketplace is crucial for brand success in the evolving creator economy.
How This Under 30 Lister Uses Sports Sponsorships To Boost Brand SalesBrands can work with various talent levels on marketing campaigns.In-person interactions drive successful brand engagements in today's marketing landscape.
9 Types Of Marketing To Grow Your Business In 2024A successful marketing strategy combines classic and modern approaches for maximum impact.
How Marc Jacobs Cracked the Code for Going Viral on TikTokUsing creators for user-generated content can increase engagement and success on social media platforms, as seen with Marc Jacobs on TikTok.
7 Creative Ways to Market Your Startup | HackerNoonStartups often fail because they struggle to connect with their target audience amidst competition.Using social media effectively can greatly enhance visibility and customer engagement for startups.
9 Types Of Marketing To Grow Your Business In 2024A successful marketing strategy combines classic and modern approaches for maximum impact.
How Marc Jacobs Cracked the Code for Going Viral on TikTokUsing creators for user-generated content can increase engagement and success on social media platforms, as seen with Marc Jacobs on TikTok.
7 Creative Ways to Market Your Startup | HackerNoonStartups often fail because they struggle to connect with their target audience amidst competition.Using social media effectively can greatly enhance visibility and customer engagement for startups.
Rawlings and Combat MFG Take Swing at Baseball Drop CultureCombat MFG redefined its marketing strategy by blending sports culture with influencer partnerships, focusing on athletes' social media presence and unique products.
How Brands Find New Audiences As Media Habits ShiftBrands are seeking new audiences through influencer marketing and strategic partnerships.
Council Post: How To Elevate A Local SMB's Marketing Strategy: 12 Expert TipsLocal SMB marketing strategies differ significantly from multinational corporations, emphasizing community engagement and personal relationships.
How Lara Highfill Figured Out That You Don't Have To Have It All Figured OutCareer paths can be unpredictable and often lead to surprising opportunities.
Research Briefing: Modern Retail's Guide to EventsPublisher-hosted events and influencer partnerships are key strategies for brands to engage with consumers.
Modern Retail+ Research: The 2024 brand guide to eventsPublisher-hosted events are on the rise as a valuable marketing tool, with brands leveraging influencer partnerships for enhanced customer engagement.
Digiday+ Research: The 2024 brand guide to eventsPublisher-hosted events are becoming a useful marketing opportunity for brands, with resurgence seen post-pandemic.
Modern Retail+ Research: The 2024 brand guide to eventsPublisher-hosted events are on the rise as a valuable marketing tool, with brands leveraging influencer partnerships for enhanced customer engagement.
Digiday+ Research: The 2024 brand guide to eventsPublisher-hosted events are becoming a useful marketing opportunity for brands, with resurgence seen post-pandemic.