The journey to the extravagant reveal event for Battlefield 6 showcased the extensive costs being incurred by EA amidst industry cutbacks and layoffs. Critics and content creators were put up in a luxurious hotel filled with promotional materials, emphasizing the high stakes of the game's success. Despite the grandeur, a strange atmosphere prevailed, reflecting a disconnect between the gaming world and the broader public, as many non-gamers were unaware of the event's significance.
The luxurious hotel chosen for the EA event demonstrated the significant expense involved, suggesting that EA is heavily investing in the success of Battlefield 6.
At the event, there was a surreal juxtaposition as non-gamer guests seemed oblivious to the extensive Battlefield 6 promotional materials prominently displayed throughout the hotel.
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