Brand marketers worldwide cite measuring creator performance as the foremost barrier to influencer marketing success. Influencer marketing supports diverse business goals, prominently brand awareness at 66% and revenue growth at 55%. In the US, enterprise marketers rank reach, engagement rate, and conversions as primary metrics for gauging influencer success. To overcome challenges, marketers should align campaign objectives with specific performance metrics and invest in tools that improve measurement and attribution, as suggested by various surveys conducted across multiple countries and industries.
Measuring creator performance is the top barrier to influencer marketing success for brand marketers worldwide, according to a recent CreatorIQ report.
Social media marketers use influencer marketing primarily for brand awareness and revenue growth, with a significant percentage prioritizing these goals.
US enterprise marketers focus on reach, engagement rate, and conversions as the foremost metrics for evaluating influencer marketing effectiveness.
Marketers are encouraged to set clear performance metrics for influencer campaigns and invest in tools that enhance measurement and attribution.
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