Architects and designers hold valuable insights into market needs and often have ideas for product lines. However, creating licensed products involves thorough planning and the right partnerships. Key considerations include understanding your value proposition, building brand awareness, matching pricing strategies with target audiences, and evaluating personal motivations for licensing. Experts, such as Bunny Williams and Libby Langdon, emphasize the importance of brand identity and market fit for successful product licensing ventures, highlighting potential benefits and pitfalls along the way.
Before entering into product licensing, it's critical to ask yourself why you want to go into licensing in the first place.
The first step is building your brand and raising awareness of who you are and what you do.
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