I thought this was brilliant. At the time, I was consulting with major companies, including Nike and Walmart, about sustainability efforts. I knew people had a really hard time understanding what sustainability was. Yet, this pencil was a perfect illustration. It was a useful item, made from all-natural materials. It was designed with the end in mind: when it was no longer useful, users could quite literally give it new life. I wanted to integrate the pencil into my work.