"The king of Spain, the chancellor of Germany, and the Dutch prime minister were all present. The Grand Egyptian Museum the world's most comprehensive exhibition on the civilization that arose on the banks of the Nile was being inaugurated in Cairo. After two decades of construction, setbacks, delays, and revolutions, the long-awaited project had finally become a reality. And so Denmark's foreign minister, Lars Lkke Rasmussen, decided that such a solemn occasion deserved a gift worthy of it."
"Not even protocol could contain the enthusiasm of his local counterpart, Badr Abdel Aty, when he received it: in an official photograph, his smile is the same as that of millions of children and increasingly, adults when faced with a new Lego set. Specifically, the Great Pyramid of Giza, a recreation of the ancient wonder that stands near the new museum."
The Grand Egyptian Museum in Cairo opened after two decades of construction, setbacks, delays, and revolutions. Heads of state including the king of Spain, the chancellor of Germany, and the Dutch prime minister attended the inauguration. Denmark's foreign minister presented a 1,476-piece Lego replica of the Great Pyramid of Giza as a ceremonial gift, eliciting enthusiastic reactions. Lego recovered from a severe downturn eight years ago to become a highly profitable, globally recognized brand. Sales now target adult consumers with elaborate licensed kits—from landmarks and artworks to movie and gaming franchises—earning placements in elite venues and seasonal displays.
Read at english.elpais.com
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