"Black Rock Coffee Bar is based in Scottsdale, Arizona, but was originally founded in Beaverton, Oregon, in 2008. The company's first store was a humble 160-square-foot drive-thru location. Since then, Black Rock Coffee Bar has expanded to more than 150 stores across seven states, including Arizona, California, Colorado, Idaho, Oregon, Texas, and Washington. Black Rock Coffee Bar's menu consists of coffees, teas, and energy drinks, as well as a selection of all-day breakfast menu items."
"In a recent Form S-1 filing with the U.S. Securities and Exchange Commission (SEC), the company notes that its current brand awareness within its existing markets stands at just 47%. That's compared to the 83% brand awareness that Dutch Bros enjoys and the sky-high 97% brand awareness that Starbucks enjoys. Black Rock Coffee Bar says it is leveraging several types of marketing to increase its brand awareness, including via online advertising on platforms owned by Meta and Google, and through organically driven influencer marketing campaigns."
Black Rock Coffee Bar was founded in Beaverton, Oregon, in 2008 and is now based in Scottsdale, Arizona. The company operates 158 locations across seven states and reported $179 million in store revenue for the 12 months ending June 30, 2025. The menu includes coffees, teas, energy drinks, and all-day breakfast items. Brand awareness in existing markets stands at 47%, below Dutch Bros (83%) and Starbucks (97%). Marketing efforts include online advertising on Meta and Google platforms and organically driven influencer campaigns. The company aims to grow to 1,000 stores by 2035 and is expected to list on Nasdaq as soon as next week.
Read at Fast Company
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