The Best in Business Awards by Inc. recognize outstanding projects and initiatives across multiple categories. This awards program highlights innovative companies that employ unique marketing strategies, collaborative partnerships, and cutting-edge applications of generative AI. According to Mike Hofman, success metrics are important, but the focus is on projects that are forward-thinking and impactful. Winning the award can significantly enhance a company's brand awareness, particularly for those in emerging industries, as noted by awardee Jing Gao of Fly by Jing.
"If the Inc. 5000 is a snapshot of fast growth, Inc.'s Best in Business is a view into business excellence," says Mike Hofman, Inc.'s editor-in-chief.
"Inc.'s editors are looking for companies that are doing something new and different," Hofman says.
"The recognition boosted our national brand awareness, which is crucial for a company like ours operating in an emerging category," says Jing Gao, founder of condiment maker Fly by Jing.
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