Finding leadership lessons from the best in business
Briefly

The Best in Business Awards by Inc. recognize outstanding projects and initiatives across multiple categories. This awards program highlights innovative companies that employ unique marketing strategies, collaborative partnerships, and cutting-edge applications of generative AI. According to Mike Hofman, success metrics are important, but the focus is on projects that are forward-thinking and impactful. Winning the award can significantly enhance a company's brand awareness, particularly for those in emerging industries, as noted by awardee Jing Gao of Fly by Jing.
"If the Inc. 5000 is a snapshot of fast growth, Inc.'s Best in Business is a view into business excellence," says Mike Hofman, Inc.'s editor-in-chief.
"Inc.'s editors are looking for companies that are doing something new and different," Hofman says.
"The recognition boosted our national brand awareness, which is crucial for a company like ours operating in an emerging category," says Jing Gao, founder of condiment maker Fly by Jing.
Read at Fast Company
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