"In a city as vibrant and diverse as London, standing out is no easy feat. With over nine million residents, countless daily commuters, and a near-constant influx of tourists, businesses have to fight harder than ever for attention. While digital ads and social media campaigns dominate marketing conversations, there's one timeless tool that's quietly helping brands make their mark across the capital. It's a promotional product."
"What makes promotional items so powerful in the capital is their everyday visibility. Londoners are always on the move, rushing through Underground stations, grabbing coffee between meetings, or heading to a gig in Camden. When someone carries a branded tote or charges their phone with a company's logoed power bank, they become a walking (or commuting) advertisement. The British Promotional Merchandise Association (BPMA) reports that 79% of people are more likely to remember a brand after receiving a promotional product,"
"London has become a leader in sustainability trends, and promotional products reflect that shift. Businesses are increasingly moving away from disposable plastic giveaways and leaning into eco-conscious alternatives that align with Londoners' values. Take Pret A Manger, one of the capital's most recognizable cafe chains. Pret has distributed branded reusable coffee cups, encouraging commuters to ditch single-use containers while ensuring their logo travels with customers on the Tube, in offices, and around the city."
Promotional products generate everyday visibility across London as commuters, tourists, and residents carry branded tote bags, reusable cups, and logoed power banks through public transport and streets. The British Promotional Merchandise Association reports that 79% of people are more likely to remember a brand after receiving a promotional product, and 83% are more likely to do business with a brand that provided a useful item. Businesses in London favour cost-effective, stylish merchandise to increase awareness. Sustainability is influencing choices, moving firms away from disposable plastics toward eco-conscious alternatives. Pret A Manger and independent cafes distribute reusable cups and branded items that travel throughout the city.
Read at London Business News | Londonlovesbusiness.com
Unable to calculate read time
Collection
[
|
...
]