Public service announcements (PSAs) are a vital tool for nonprofits, providing a means to enhance their visibility with minimal expenditure through over $2 billion in annually donated media. Rita L. Soronen emphasizes the importance of a systematic approach denoted as the ABCs—Audit, Build, and Collaborate. Nonprofits should first audit their current content to repurpose existing materials effectively, such as brand journalism or testimonials, to create powerful PSAs. By starting small with this repurposed content, organizations can gradually expand to reach larger audiences without overwhelming budgets.
Public service announcements (PSAs) offer a cost-effective way for nonprofits to elevate their brand using donated media, with over $2 billion received annually.
The ABCs of PSAs—Audit, Build, Collaborate—can empower nonprofits to create impactful awareness campaigns without excessive costs, starting from existing assets.
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