Measuring creator performance presents the greatest challenge for brand marketers in influencer marketing. Influencer marketing is used primarily to support brand awareness and revenue growth. US enterprise marketers highlight reach, engagement rate, and conversions as key measures of influencer success. Marketers should align their campaign goals with clear performance metrics and consider investing in tools that enhance measurement and attribution for better outcomes.
Measuring creator performance is the top barrier to influencer marketing success for brand marketers worldwide, according to the August 2024 CreatorIQ report.
Social media marketers utilize influencer marketing to achieve various business objectives, with brand awareness being a goal for 66% and revenue growth for 55%.
The top three measures of influencer success identified by US enterprise marketers are reach (50%), engagement rate (48%), and conversions (46%), as per the September 2024 Linqia survey.
Marketers can align influencer campaign goals to clear performance metrics, and they should invest in tools that enhance measurement and attribution.
#influencer-marketing #brand-awareness #performance-metrics #social-media-marketing #creator-marketing
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