Marketing techfromForbes2 weeks agoCannes Lions 2025: The Business Of Influence Takes The StageCannes Lions signals a significant shift towards creator marketing as C-suites recognize its value in connecting with consumers.
Marketing techfromEMARKETER1 month agoMarketers face challenges when compensating creatorsBudget constraints are a significant hurdle for marketers setting creator compensation.Brands are increasingly allocating large portions of their marketing budgets to creator payments.
Social media marketingfromBusiness Insider3 months agoThe brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty HairStreaming and fashion brands, especially Spotify and Netflix, dominate creator marketing in 2024 with significant earned media value.
MarketingfromThe Drum4 months agoWhere Poppi went wrong with vending machine misfirePoppi's marketing stunt gained views but angered loyal supporters, showing a shift towards community engagement over celebrity influence.