#creator-marketing

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Marketing tech
fromEMARKETER
1 day ago

Marketers face challenges when compensating creators

Budget constraints are a significant hurdle for marketers setting creator compensation.
Brands are increasingly allocating large portions of their marketing budgets to creator payments.
Social media marketing
fromBusiness Insider
2 months ago

The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty Hair

Streaming and fashion brands, especially Spotify and Netflix, dominate creator marketing in 2024 with significant earned media value.
Marketing
fromThe Drum
2 months ago

Where Poppi went wrong with vending machine misfire

Poppi's marketing stunt gained views but angered loyal supporters, showing a shift towards community engagement over celebrity influence.
fromLindsey Gamble
2 months ago
Marketing

Creator Marketing Platform Breakr Launches BreakrPay to Help Creators Get Paid in Real Time and Announces New Partnership with Live Nation Urban - Lindsey Gamble

Breakr introduces BreakrPay™, enabling instant payments for creators, revolutionizing the outdated payment processes in the creator economy.
Marketing
fromAdweek
7 months ago

Pearpop to Unveil Creator Marketing Collab Platform PAIR

Pearpop's PAIR platform enhances creator selection for brands, maximizing marketing investments through a data-driven vetting process.
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