#creator-marketing

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Marketing tech
fromPR Daily
3 days ago

Social media updates and new features to know this week - PR Daily

Social platforms are adding AI-powered targeting, translation, creator testimonial integration, and engagement metrics to improve holiday creator-brand matching and video performance.
Marketing
fromDigiday
1 week ago

Marketers increasingly pressured to show their creator spend is worth it - with harder metrics

Marketers are shifting from vanity metrics to bottom-of-funnel measurements for creator content, yet proving business impact remains difficult due to fragmented data and standards.
fromDigiday
3 weeks ago

Creators are 'doubling' their rates as they capitalize on brands' growing interest

Steph Ross, vp of social and influencer for the social media agency Born Social, said that influencer rates had "doubled" from 2024, but that her clients were largely unconcerned about the increases because they have also ramped up their influencer marketing spend. She said that influencers' increased rates were simply a result of that growing demand.
E-Commerce
E-Commerce
fromThe Drum
1 month ago

Treat creators as a strategic asset, not a one-off social play

Creators can significantly enhance marketing effectiveness through strategic, data-informed approaches.
fromDigiday
1 month ago

In creator marketing, loose disclosures are finally catching up

Influencers face legal consequences for failing to disclose paid relationships in creator marketing, amid heightened scrutiny and updated FTC guidelines.
E-Commerce
fromEMARKETER
1 month ago

Measurement challenges impede influencer marketing growth

Measuring creator performance is a significant barrier for brand marketers in influencer marketing.
Marketing tech
fromForbes
2 months ago

Cannes Lions 2025: The Business Of Influence Takes The Stage

Cannes Lions signals a significant shift towards creator marketing as C-suites recognize its value in connecting with consumers.
fromEMARKETER
3 months ago

Marketers face challenges when compensating creators

Budget constraints are a significant hurdle for marketers setting creator compensation.
Brands are increasingly allocating large portions of their marketing budgets to creator payments.
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