Instagram leads creator marketing boom, TikTok gains ground, and Snapchat surgesCreator marketing hit record levels in 2024, marking a significant increase in brand collaborations and engagement metrics.
Report Looks at the Latest Trends and Challenges in Creator MarketingBrands are increasingly investing in creator marketing, with 74% reporting increased budgets this year.
Report Looks at the Latest Trends and Challenges in Creator MarketingBrands are increasingly investing in creator marketing, indicating a shift from traditional marketing strategies toward influencer collaborations.
Instagram leads creator marketing boom, TikTok gains ground, and Snapchat surgesCreator marketing set a new record in 2024, with immense growth in creator payouts and impressions generated through creator collaborations.
The brand's guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROICreators are essential for brands to reach consumers at all stages of the non-linear customer journey.
3 Key Factors Creators Seek In Brand PartnershipsCreators want to be paid for collaborationsCompensation can take various forms such as flat fees or commission-based models
Report Looks at the Latest Trends and Challenges in Creator MarketingBrands are increasingly investing in creator marketing, with 74% reporting increased budgets this year.
Report Looks at the Latest Trends and Challenges in Creator MarketingBrands are increasingly investing in creator marketing, indicating a shift from traditional marketing strategies toward influencer collaborations.
Instagram leads creator marketing boom, TikTok gains ground, and Snapchat surgesCreator marketing set a new record in 2024, with immense growth in creator payouts and impressions generated through creator collaborations.
The brand's guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROICreators are essential for brands to reach consumers at all stages of the non-linear customer journey.
3 Key Factors Creators Seek In Brand PartnershipsCreators want to be paid for collaborationsCompensation can take various forms such as flat fees or commission-based models
Gen Z, AI, and the Power of Creator MarketingThe next generation of decision-makers trusts creators over traditional brands, making creator-led marketing crucial for relevance.
Creator Marketing In Higher Education: How Institutions Can Leverage Student Creators For Enrollment SuccessHigher education institutions must embrace creator marketing to attract the next generation of students effectively.
Gen Z, AI, and the Power of Creator MarketingThe next generation of decision-makers trusts creators over traditional brands, making creator-led marketing crucial for relevance.
Creator Marketing In Higher Education: How Institutions Can Leverage Student Creators For Enrollment SuccessHigher education institutions must embrace creator marketing to attract the next generation of students effectively.
Pearpop to Unveil Creator Marketing Collab Platform PAIRPearpop's PAIR platform enhances creator selection for brands, maximizing marketing investments through a data-driven vetting process.
Germany-based SongPush secures 2.9M in seed fundingSongPush simplifies creator marketing with a comprehensive platform, streamlining collaboration and reducing overhead costs for brands and creators.
How brands are betting on creator commerce in 2024Marketing decision makers plan to invest more in creator marketing and connected TV in 2024.Creators are seen as more trusted than ads or celebrities by marketing decision makers.
Why Going Beyond Likes With Creator Marketing Boosts Brand SuccessCreator marketing success relies on understanding the 'why' behind campaign outcomes, moving beyond superficial metrics.
Forbes Announces Inaugural Creator Upfronts In Partnership With Walmart CreatorBrands spent $21 billion on creator marketing in 2023, a significant increase from 2016.