#creator-marketing

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Marketing tech
fromForbes
1 hour ago

Cannes Lions 2025: The Business Of Influence Takes The Stage

Cannes Lions signals a significant shift towards creator marketing as C-suites recognize its value in connecting with consumers.
Marketing tech
fromEMARKETER
3 weeks ago

Marketers face challenges when compensating creators

Budget constraints are a significant hurdle for marketers setting creator compensation.
Brands are increasingly allocating large portions of their marketing budgets to creator payments.
Social media marketing
fromBusiness Insider
3 months ago

The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty Hair

Streaming and fashion brands, especially Spotify and Netflix, dominate creator marketing in 2024 with significant earned media value.
Marketing
fromThe Drum
3 months ago

Where Poppi went wrong with vending machine misfire

Poppi's marketing stunt gained views but angered loyal supporters, showing a shift towards community engagement over celebrity influence.
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