The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty HairStreaming and fashion brands, especially Spotify and Netflix, dominate creator marketing in 2024 with significant earned media value.
Instagram leads creator marketing boom, TikTok gains ground, and Snapchat surgesCreator marketing set a new record in 2024, with immense growth in creator payouts and impressions generated through creator collaborations.
The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty HairStreaming and fashion brands, especially Spotify and Netflix, dominate creator marketing in 2024 with significant earned media value.
Instagram leads creator marketing boom, TikTok gains ground, and Snapchat surgesCreator marketing set a new record in 2024, with immense growth in creator payouts and impressions generated through creator collaborations.
Where Poppi went wrong with vending machine misfirePoppi's marketing stunt gained views but angered loyal supporters, showing a shift towards community engagement over celebrity influence.
Creator Marketing Platform Breakr Launches BreakrPay to Help Creators Get Paid in Real Time and Announces New Partnership with Live Nation Urban - Lindsey GambleBreakr introduces BreakrPay™, enabling instant payments for creators, revolutionizing the outdated payment processes in the creator economy.
ShopMy Raised $77.5M Series B funding roundShopMy secured $77.5 million in Series B funding to enhance creator marketing as a measurable performance channel.
Report Looks at the Latest Trends and Challenges in Creator MarketingBrands are increasingly investing in creator marketing, with 74% reporting increased budgets this year.
Report Looks at the Latest Trends and Challenges in Creator MarketingBrands are increasingly investing in creator marketing, indicating a shift from traditional marketing strategies toward influencer collaborations.
The brand's guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROICreators are essential for brands to reach consumers at all stages of the non-linear customer journey.
ShopMy Raised $77.5M Series B funding roundShopMy secured $77.5 million in Series B funding to enhance creator marketing as a measurable performance channel.
Report Looks at the Latest Trends and Challenges in Creator MarketingBrands are increasingly investing in creator marketing, with 74% reporting increased budgets this year.
Report Looks at the Latest Trends and Challenges in Creator MarketingBrands are increasingly investing in creator marketing, indicating a shift from traditional marketing strategies toward influencer collaborations.
The brand's guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROICreators are essential for brands to reach consumers at all stages of the non-linear customer journey.
Instagram leads creator marketing boom, TikTok gains ground, and Snapchat surgesCreator marketing hit record levels in 2024, marking a significant increase in brand collaborations and engagement metrics.
Gen Z, AI, and the Power of Creator MarketingThe next generation of decision-makers trusts creators over traditional brands, making creator-led marketing crucial for relevance.
Creator Marketing In Higher Education: How Institutions Can Leverage Student Creators For Enrollment SuccessHigher education institutions must embrace creator marketing to attract the next generation of students effectively.
Gen Z, AI, and the Power of Creator MarketingThe next generation of decision-makers trusts creators over traditional brands, making creator-led marketing crucial for relevance.
Creator Marketing In Higher Education: How Institutions Can Leverage Student Creators For Enrollment SuccessHigher education institutions must embrace creator marketing to attract the next generation of students effectively.
Pearpop to Unveil Creator Marketing Collab Platform PAIRPearpop's PAIR platform enhances creator selection for brands, maximizing marketing investments through a data-driven vetting process.
Germany-based SongPush secures 2.9M in seed fundingSongPush simplifies creator marketing with a comprehensive platform, streamlining collaboration and reducing overhead costs for brands and creators.
Why Going Beyond Likes With Creator Marketing Boosts Brand SuccessCreator marketing success relies on understanding the 'why' behind campaign outcomes, moving beyond superficial metrics.
Forbes Announces Inaugural Creator Upfronts In Partnership With Walmart CreatorBrands spent $21 billion on creator marketing in 2023, a significant increase from 2016.