#creator-marketing

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fromDigiday
2 days ago

Creators are 'doubling' their rates as they capitalize on brands' growing interest

Steph Ross, vp of social and influencer for the social media agency Born Social, said that influencer rates had "doubled" from 2024, but that her clients were largely unconcerned about the increases because they have also ramped up their influencer marketing spend. She said that influencers' increased rates were simply a result of that growing demand.
E-Commerce
E-Commerce
fromThe Drum
1 week ago

Treat creators as a strategic asset, not a one-off social play

Creators can significantly enhance marketing effectiveness through strategic, data-informed approaches.
fromDigiday
1 week ago

In creator marketing, loose disclosures are finally catching up

Influencers face legal consequences for failing to disclose paid relationships in creator marketing, amid heightened scrutiny and updated FTC guidelines.
#influencer-marketing
fromEMARKETER
3 weeks ago
E-Commerce

Measurement challenges impede influencer marketing growth

Measuring creator performance is a significant barrier for brand marketers in influencer marketing.
Social media marketing
fromBusiness Insider
5 months ago

The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty Hair

Streaming and fashion brands, especially Spotify and Netflix, dominate creator marketing in 2024 with significant earned media value.
Social media marketing
fromBusiness Insider
5 months ago

The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty Hair

Streaming and fashion brands, especially Spotify and Netflix, dominate creator marketing in 2024 with significant earned media value.
more#influencer-marketing
Marketing tech
fromForbes
2 months ago

Cannes Lions 2025: The Business Of Influence Takes The Stage

Cannes Lions signals a significant shift towards creator marketing as C-suites recognize its value in connecting with consumers.
fromEMARKETER
2 months ago

Marketers face challenges when compensating creators

Budget constraints are a significant hurdle for marketers setting creator compensation.
Brands are increasingly allocating large portions of their marketing budgets to creator payments.
Marketing
fromThe Drum
5 months ago

Where Poppi went wrong with vending machine misfire

Poppi's marketing stunt gained views but angered loyal supporters, showing a shift towards community engagement over celebrity influence.
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