Recent surveys highlight significant trends in creator compensation. A Traackr survey found that 23% of marketers cite internal budget constraints as the primary challenge in determining creator compensation. Simultaneously, an August 2024 CreatorIQ survey reveals that 34% of marketers allocate 26% to 50% of their creator marketing budgets to creator payments. Delays in payment are a key issue for 41% of creators. The most prevalent compensation model in the U.S. is a flat rate by campaign, used by 31% of marketers, which indicates a growing need for structured payment systems for creator partnerships.
According to a recent survey by Traackr, 23% of marketers face internal budget constraints as their biggest challenge in determining compensation for creators.
The most common compensation model for US creators is a flat rate by campaign, with 31% of marketers utilizing this approach, indicating a preference for structured payments.
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