"Creative agencies today are under pressure to prove that partnerships with creators don't just spark interest in brands but actually move people to act. To prove ROI for creator campaigns, vanity metrics such as likes and follower counts won't show the needle moving. However, the right bottom-of-funnel results can illustrate how a creator partnership is genuinely driving revenue and retention."
"1. Leverage Unique Links And Discount Codes A strong way to show ROI is by tracking creator-driven conversions through unique links or discount codes. Measuring metrics like sales lift, sign-ups or repeat purchase rates directly ties content to results. It moves the focus from popularity to performance and can help to prove how creators actually drive revenue. - Bryanne DeGoede, BLND Public Relations"
Creator partnerships should be evaluated using bottom-of-funnel metrics that demonstrate conversions, revenue and customer retention rather than vanity metrics. Use unique links, discount codes and UTMs to attribute sign-ups, purchases, sales lift and repeat purchase rates to specific creators. Track assisted conversions and post-engagement actions, measure revenue per visit and customer acquisition cost, and benchmark incremental creator impact. Focus on loyalty-based metrics and repeat purchase behavior to show long-term value. Clean attribution paths and documented BOFU outcomes enable stronger client investment decisions by proving creator strategies drive buyer-stage results.
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