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Marketing
fromThe Drum
1 day ago

Are you in the '15%' club?

Top-performing brands drive roughly 15% of total business impact by optimizing channel mix, investing in creative, and taking a long-term test-and-learn approach.
Artificial intelligence
fromIT Pro
1 day ago

AI is boosting personal productivity but slowing down teams - here's why

AI boosts individual productivity but often undermines team productivity and fails to deliver organizational efficiency or ROI for most companies.
Artificial intelligence
fromFast Company
3 days ago

AI tools aren't making much of a difference for companies

Most enterprise AI investments show no measurable return; only about 5% of pilots produce significant value while low-effort 'workslop' reduces usefulness.
Artificial intelligence
fromClickUp
4 days ago

Forrester: ClickUp Drives 384% ROI Through AI and Automation

Consolidating work into ClickUp's Converged AI Workspace yields 384% ROI, 92,400 hours saved by year three, under six-month payback, and $3.9M revenue gain.
#generative-ai
fromTearsheet
1 month ago
Artificial intelligence

Why 70% of banks don't report the outcomes of Gen AI deployments - Tearsheet

fromTearsheet
1 month ago
Artificial intelligence

Why 70% of banks don't report the outcomes of Gen AI deployments - Tearsheet

fromeLearning Industry
5 days ago

How K-12 IT Leaders And MSPs Can Prove Cybersecurity ROI In 2026 Budgets

Budget pushback and resistance to new systems remain top barriers for K-12 IT leaders, as reported by CoSn's 2025 State of EdTech Leadership report. Districts are continuing to expand digital learning to keep up with today's digital revolution, but administrators are still under intense pressure to justify every line item. The challenge is especially acute in cybersecurity, where investments often appear as invisible insurance rather than tangible classroom enhancements.
Education
fromLitmus
1 week ago

B2B Email Marketing: High-Impact Strategies and Inspiration for Your Industry

B2C, they have it so easy. While preferences and price points may vary, there's no shortage of stuff people want and need-shoes, snacks, gadgets, toys. Things people covet, save up for, or impulse buy. But B2B marketers...well, if only selling cloud computing or point-of-sale systems were as easy as a pair of shoes. An impulse buyer in B2B-land is rare. It's not like prospects walk around their daily lives thinking, "If only I had a best-in-class tool that would streamline my workflow
Marketing
Artificial intelligence
fromTheregister
1 week ago

Return on investment for Copilot? Microsoft has work to do

Copilot adoption can improve task efficiency by about 20–30%, but demonstrating consistent ROI across knowledge-work teams remains difficult.
fromeLearning Industry
1 week ago

Predictive Analytics In L&D: Seeing ROI Before It Happens

Predictive analytics transforms how we think about learning measurement by shifting focus from reactive reporting to proactive decision-making. Instead of waiting months or years to determine whether a program succeeded, predictive models can forecast outcomes based on historical patterns, participant characteristics, and program design elements. Consider the difference between these two scenarios: Traditional Approach: Launch a leadership development program, wait 12 months, then discover that only 40% of participants demonstrated measurable behavior change and business impact fell short of expectations.
Business intelligence
fromNew Relic
1 week ago

Top Trends in Observability: The 2025 Forecast is Here

Observability directly improves system stability and availability. The survey revealed that 75% of businesses report a positive return on their observability investments. Nearly one in five (18%) say they are realizing a 3-10x return on investment. For businesses, the top benefits of observability are: Reduced unplanned downtime (55% of leaders) Improved overall operational efficiency (50%) Reduced security risk (46%) Engineering Efficiency Observability also improves engineering productivity and satisfaction by reducing the time engineers spend on reactive tasks.
Software development
Marketing tech
fromExchangewire
1 week ago

Independent Study Confirms Significant ROI from Happydemics' Brand Lift Solution - ExchangeWire.com

Brand lift produces measurable growth: 47% three-year ROI, large efficiency gains, higher client investment, extended campaigns, and stronger upselling and retention.
Marketing
fromLindsey Gamble
2 weeks ago

Data-Driven Creator Marketing: Proven Strategies for Better ROI in 2025 - Lindsey Gamble

Data-driven briefs, creator selection, and content formats improve creator marketing ROI and performance as spending and expectations increase.
#ai-adoption
Remodel
fromTasting Table
2 weeks ago

Why Minor Kitchen Remodels Can Pay Off More Than Major Ones - Tasting Table

Minor, strategic kitchen updates typically yield better resale ROI than major, costly renovations that exceed neighborhood price expectations.
Artificial intelligence
fromIT Pro
3 weeks ago

Businesses are being taken for fools with AI agents

Most AI agents currently deliver poor ROI; quantity alone won't improve productivity without capable agents, proper integration, and realistic expectations.
#influencer-marketing
#email-marketing
fromAWeber
1 month ago
Online marketing

How to Get Started with Email Marketing: Your Complete First-Timer's Guide

fromAWeber
1 month ago
Online marketing

How to Get Started with Email Marketing: Your Complete First-Timer's Guide

Real estate
fromwww.housingwire.com
4 weeks ago

Yout Ultimate Guide to Real Estate Ads

Paid real estate advertising captures qualified leads faster, increases ROI, builds a database, and frees agent time when executed strategically.
Online marketing
fromBusiness Matters
1 month ago

How London Businesses Can Maximize ROI with Targeted PPC Campaigns

PPC advertising maximizes ROI in competitive London markets by charging only for clicks and enabling precise targeting to efficiently convert local audiences.
Marketing
fromUnionLeader.com
1 month ago

Ask the Expert: How AI is finally solving PR's data fragmentation problem

Fragmented performance data keeps proving public relations ROI elusive despite decades of technological evolution in marketing and communications.
fromEntrepreneur
1 month ago

Most Companies Saw Zero Return on AI Investments: Study | Entrepreneur

A recent MIT report, titled "The GenAI Divide: State of AI in Business 2025," reveals that while U.S. businesses have collectively invested between $35 billion and $40 billion in AI initiatives, almost all of them (95%) are seeing zero return on their investments or no measurable impact on profits. Only 5% are seeing "value" from AI.
Artificial intelligence
Marketing
fromEntrepreneur
1 month ago

Tired of Burning Money at Conferences? Use This 5-Step Strategy for Real ROI | Entrepreneur

Most companies attend conferences to check a box rather than to drive results.
Clear goals and a strategic message are key to maximizing ROI at conferences.
#learning-and-development
fromEntrepreneur
1 month ago

Forget Follower Counts - Influence Is Now About Engagement and Community | Entrepreneur

Many marketers are learning that bigger isn't always better when it comes to influence. Campaigns involving nano-influencers can cost a fraction of those that involve celebrities or macro-influencers.
Marketing
Cryptocurrency
fromHackernoon
5 months ago

Why Experts and Crypto Investors Say This 1000x Potential Altcoin Presale Is a Must-Buy | HackerNoon

BlockchainFX ($BFX) is a crypto super app with high growth potential, offering a presale opportunity with significant ROI.
Marketing
fromMarTech
2 months ago

Creative misalignment is the silent killer of marketing ROI | MarTech

Pressure on CMOs to show results increases despite flat marketing budgets, leading to greater investment in martech, necessitating alignment with creative operations.
fromTechzine Global
2 months ago

How AI and automation are redefining ROI in the enterprise

Many companies fall into the trap of spending their budget on advanced analytics and visualization tools without focusing on reporting that can illustrate business impact.
Business intelligence
fromstupidDOPE | Est. 2008
2 months ago

How Much Should You Invest in Marketing? Budget Benchmarks & Smart Spending Tips | stupidDOPE | Est. 2008

Investing 8-12% of total revenue in marketing is a solid rule of thumb according to the U.S. Small Business Administration (SBA). Companies aiming for rapid growth may surpass this range, with leading brands like Hims & Hers and Expedia reportedly allocating close to 50% of their revenue to marketing efforts.
Marketing
Marketing
fromHubspot
1 month ago

239% growth from... print mail?! Why you shouldn't sleep on direct mail.

Direct mail has shown impressive growth as a marketing channel, outperforming digital ads in ROI despite perceptions of being outdated.
fromMarTech
3 months ago

AI can scale ads, but great creatives drive brand impact | MarTech

Ads with strong creative deliver roughly 30% higher ROI than average, yet many brands aren't capitalizing on this significant opportunity.
Marketing
fromIT Pro
3 months ago

'Agent washing' is here: Most agentic AI tools are just 'repackaged' RPA solutions and chatbots - and Gartner says 40% of projects will be ditched within two years

"Most agentic AI projects right now are early stage experiments or proof of concepts that are mostly driven by hype and are often misapplied," said Anushree Verma, Senior Director Analyst at Gartner.
Artificial intelligence
fromEntrepreneur
3 months ago

Not Sure If Your Marketing Is Working? Start With These Signals | Entrepreneur

Effective marketing requires a clear alignment with business objectives and customer needs, as there are common pitfalls that can lead to miscalculations in strategy.
Marketing tech
fromClickUp
3 months ago

Top 10 Marketing Budget Software to Track Spend in 2025

Gartner's Spend Survey shows flat marketing budgets for 2025 at 7.7% of revenue, urging CMOs to optimize every dollar amidst pressures to do more with less.
Marketing tech
Renovation
fromSFGATE
3 months ago

The Tariff-Proof Renovation That Costs Less Than $1,000 but Will Still Transform Your Home

Painting is a cost-effective home upgrade that offers high ROI, unaffected by rising material costs and tariffs.
Business intelligence
fromHackernoon
4 months ago

The ROI of Digital Tools in Construction: What the Numbers Say | HackerNoon

Digital transformation can offer construction companies profitability but often requires significant investment and careful ROI consideration.
Marketing tech
fromDigiday
3 months ago

LinkedIn courts creators - and advertisers - with new performance metrics

LinkedIn's new metrics enhance creator insights, focusing on conversions to improve brand partnerships.
Artificial intelligence
fromZDNET
3 months ago

4 ways business leaders are using AI to solve problems and create real value

AI is poised to transform work practices, but many organizations struggle to see measurable ROI from their investments.
fromAWeber
4 months ago

Marketing Automation Workflow: Examples, Templates, and How to Build Your Own

According to a recent study, 76% of marketers report that automation boosts ROI.
Marketing tech
Renovation
fromSFGATE
4 months ago

Kentucky Home Flippers Are Averaging $85K in Profits-Here's Where They're Winning

Kentucky offers attractive returns for home flipping, with consistent ROI and affordable property prices beneficial to investors.
Marketing tech
fromSocial Media Today
4 months ago

8 Marketing Principles You'll Wish You Knew When You First Started [Infographic]

Focus on building sustainable marketing systems over traditional models.
Understand the importance of emotional storytelling in marketing.
fromSocial Media Today
4 months ago

TikTok Outlines Benefits for Automotive Marketers in New Whitepaper

The digital transformation has led to 'popcorn thinking,' which has indirectly shaped a non-linear journey. Potential customers navigate circular loops, freely entering or exiting any phase.
Marketing tech
from24/7 Wall St.
4 months ago

Why I Believe Social Security Benefits Are Just Crumbs After 30 Years of Hard Work

A Reddit user calculates that after paying into Social Security, the benefits received are significantly lower than what could have been earned by investing that money.
Retirement
fromForbes
4 months ago

The ROI Trap: Why Marketers Struggle To Measure True Performance

The problem? Many marketers fall into the ROI trap; they either misattribute conversions, focus on short-term gains or struggle to quantify the impact of their brand-building efforts.
Marketing tech
Artificial intelligence
fromEntrepreneur
4 months ago

Stop Building AI That Slows People Down | Entrepreneur

AI must provide real value to avoid becoming obsolete.
A significant percentage of GenAI deployments fail to meet ROI expectations.
Companies need to integrate AI in ways that enhance productivity.
Marketing tech
fromSkift Meetings
5 months ago

Commerce, Not Content, Drives Events, New Freeman Report Finds

In-person events now prioritize business outcomes over education, proving essential for product discovery and sales.
Attendees have higher expectations for events, emphasizing ROI and direct interactions with experts for optimal decision-making.
Marketing tech
fromMarTech
5 months ago

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
Marketing tech
fromMarTech
5 months ago

The skills marketers need in 2025 and beyond | MarTech

Marketers need to bridge skill gaps in digital, analytics, and compliance to thrive in future roles.
Business intelligence
fromInfoWorld
5 months ago

Measuring success in dataops, data governance, and data security

Data leaders need KPIs that demonstrate the business value of data initiatives.
A lack of clear metrics hampers ROI assessment for data investments.
fromSkift Meetings
5 months ago

Event Sponsorship: How to Get the Right Sponsors?

Gone are the days when sponsors would pay just to have their name printed on a program or displayed on a PowerPoint slide.
Fundraising
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