#roi

#roi

Influencer marketing is a multi-billion-dollar industry with significant ROI potential, yet brands struggle to find the right influencers and run successful campaigns. [ more ]

Influencer rates are increasing, leading to the need for talent agencies for negotiation.

Smaller brands resort to gifting products, while larger brands rely on talent agencies for influencer matching. [ more ]

Influencer marketing is rapidly growing, with the industry value increasing exponentially.

Key performance indicators in influencer marketing help evaluate campaign effectiveness and optimize strategies. [ more ]

CIOs deprioritizing digital transformation for increased AI spending could lead to long-term financial inefficiencies. [ more ]

Companies across industries are testing generative AI to enhance productivity and customer interaction.

Finance chiefs are gauging generative AI returns through metrics like productivity gains and employee satisfaction. [ more ]

AI adoption in digital advertising is increasing, with 87% reporting positive impacts on campaign efficacy and ROI.

95% of professionals are expected to embrace AI programmatic advertising platforms in 2024. [ more ]

IT professionals are finding more opportunities in tech businesses than in traditional enterprises.

Quantifying tech investment in enterprise businesses needs an objective approach. [ more ]

Brandformance integrates branding and performance marketing to measure strategy effectiveness and align with data-oriented results for better ROI in the digital marketing landscape. [ more ]

Pop-up forms are a powerful tool in email marketing to capture audience attention and incite engagement.

Email marketing, including the strategic use of pop-up forms, remains a highly effective channel with a significant ROI. [ more ]

Instagram has over 1.3 billion active users and presents a substantial opportunity for businesses to engage with their target audience and enhance ROI.

To maximize ROI on Instagram, businesses should establish clear goals, create specific and measurable objectives for each campaign, and focus on producing quality content and testing new approaches. [ more ]

For sustained growth, complement SEO with content marketing for organic and lasting ROI. [ more ]

SEO is a key channel for ROI in 2023.

Using current SEO techniques is crucial for online success. [ more ]

Multi-touch attribution assigns credit to multiple touchpoints.

Different models of multi-touch attribution vary in complexity and impact assessment. [ more ]

Create a comprehensive business plan before pitching new ideas.

A good business plan offers clarity, strategic guidance, and risk management. [ more ]

Financial analysis and strategic thinking lead to ROI in hybrid cloud deployment. [ more ]

AI and automation are already being used in marketing agencies to deliver enhanced value, productivity, and innovation for clients.

AI empowers agencies to work faster, smarter, and more efficiently, leading to better results and greater ROI from marketing campaigns. [ more ]

Puma embracing new technology platforms like NFTs and metaverse

Success metrics in metaverse platforms and technology adoption for Puma [ more ]

Quarterly business reviews (QBRs) are essential for eLearning companies to assess service performance and foster partnerships.

QBRs focus on showcasing value, ROI, and fostering connections among collaborating parties. [ more ]

Super Bowl commercials focus on immediate attention, but may lack long-term brand engagement impact and alignment with audience emotions/values.

Investing in deeper storytelling formats can lead to real ROI, brand recall, and longevity. [ more ]

Charities need effective branding, not flashy campaigns

Agencies often miss the mark by pitching 'Nike-style' ads to charities [ more ]

Audacy renewed partnership with Veritonic for insightful data

Veritonic's tools help optimize Audacy's audio campaigns for increased ROI [ more ]

UX Researchers need to find ways to showcase their impact and ROI.

Researchers should strive to immerse themselves in the product domain and broaden the scope of UX Research. [ more ]

Employee engagement leads to enhanced productivity and reduced costs

Employee engagement improves customer satisfaction [ more ]

Generative AI is at the peak of inflated expectations on the hype cycle of emerging technologies.

Companies are shifting from hype to reality check, asking harder questions about the business impact and long-term value of AI. [ more ]

The traditional division between above-the-line and below-the-line marketing is merging.

Measurable return on investment (ROI) is becoming increasingly important in marketing and advertising. [ more ]

Build brand awareness through an authentic online presence

Develop a content plan that fits your brand vision and goals [ more ]

Implementations can be scrapped at any time

Communicating value to all users [ more ]