#roi
#roi

fromwww.biggerpockets.com

Retirement

Why I Believe Social Security Benefits Are Just Crumbs After 30 Years of Hard Work

A Reddit user feels discontent regarding the low Social Security benefits he receives compared to his contributions.

Real estate

Should I Sell My 4% Interest Rate Rental Property?

Investing in real estate offers significant returns including a 15% ROI with accessible financing options.

fromInfoWorld

Making the business case for generative AI

Generative AI shows promise for high ROI but organizations struggle to quantify its business value in the short term.

from24/7 Wall St.

fromwww.biggerpockets.com

Retirement

Why I Believe Social Security Benefits Are Just Crumbs After 30 Years of Hard Work

A Reddit user feels discontent regarding the low Social Security benefits he receives compared to his contributions.

fromBuffer: All-you-need social media toolkit for small businesses

Real estate

Should I Sell My 4% Interest Rate Rental Property?

Investing in real estate offers significant returns including a 15% ROI with accessible financing options.

How to build use cases to break down customer data silos | MarTech

Marketers play a crucial role in dismantling customer data silos through deep insights and impactful use cases.

Social media marketing

How to Build Your Social Media Dashboard in 3 Steps

A social media dashboard visually represents key metrics to demonstrate the impact of social media efforts.

Marketing tech

The ROI Trap: Why Marketers Struggle To Measure True Performance

Accurate measurement of ROI requires reevaluating attribution models to better reflect a customer's nonlinear purchase journey.

fromVerticalResponse

Marketing tech

Top Lessons Learned: Email Marketing Mistakes and How to Avoid Them

Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Optimize your email campaigns by focusing on compelling content, personalized messaging, and effective segmentation to drive conversions.

Maintain compliance with email marketing regulations and regularly clean your email list to improve deliverability and foster brand loyalty.

fromSOCIAL FRESH - Creative Strategy Agency

Online marketing

6 Reasons Your Marketing Emails Aren't Converting | Entrepreneur

Email marketing is highly effective, generating $36 for every $1 spent, but many fail due to poor subject lines and unclear messages.

UX design

Audience Research: Why Most Companies Get It Wrong

Brands often focus on too much data instead of meaningful insights.

Understanding customer pain points is key to effective marketing.

Investing in audience research leads to better ROI.

fromBuffer: All-you-need social media toolkit for small businesses

How to build use cases to break down customer data silos | MarTech

Marketers play a crucial role in dismantling customer data silos through deep insights and impactful use cases.

Social media marketing

How to Build Your Social Media Dashboard in 3 Steps

A social media dashboard visually represents key metrics to demonstrate the impact of social media efforts.

Marketing tech

The ROI Trap: Why Marketers Struggle To Measure True Performance

Accurate measurement of ROI requires reevaluating attribution models to better reflect a customer's nonlinear purchase journey.

fromVerticalResponse

Marketing tech

Top Lessons Learned: Email Marketing Mistakes and How to Avoid Them

Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Optimize your email campaigns by focusing on compelling content, personalized messaging, and effective segmentation to drive conversions.

Maintain compliance with email marketing regulations and regularly clean your email list to improve deliverability and foster brand loyalty.

fromSOCIAL FRESH - Creative Strategy Agency

Online marketing

6 Reasons Your Marketing Emails Aren't Converting | Entrepreneur

Email marketing is highly effective, generating $36 for every $1 spent, but many fail due to poor subject lines and unclear messages.

UX design

Audience Research: Why Most Companies Get It Wrong

Brands often focus on too much data instead of meaningful insights.

Understanding customer pain points is key to effective marketing.

Investing in audience research leads to better ROI.

more#marketing-strategy

#ai-integration

fromInfoWorld

Business intelligence

Measuring success in dataops, data governance, and data security

Data leaders need KPIs that demonstrate the business value of data initiatives.

A lack of clear metrics hampers ROI assessment for data investments.

4 days ago

Artificial intelligence

Stop Building AI That Slows People Down | Entrepreneur

AI must provide real value to avoid becoming obsolete.

A significant percentage of GenAI deployments fail to meet ROI expectations.

Companies need to integrate AI in ways that enhance productivity.

Business intelligence

fromInfoWorld

Measuring success in dataops, data governance, and data security

Data leaders need KPIs that demonstrate the business value of data initiatives.

A lack of clear metrics hampers ROI assessment for data investments.

4 days ago

Stop Building AI That Slows People Down | Entrepreneur

AI must provide real value to avoid becoming obsolete.

A significant percentage of GenAI deployments fail to meet ROI expectations.

Companies need to integrate AI in ways that enhance productivity.

Lumen's Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics - ExchangeWire.com

Attention metrics allow advertisers to optimize campaigns and reduce wasted spending.

The shift from viewability to attention improves understanding of actual ad viewer engagement.

How To Transform Social Marketing Into A Predictable Revenue Channel

Creator marketing must evolve from traditional vanity metrics to measurable impact across the customer journey.

Sophisticated attribution models are essential for understanding long-term brand value in creator marketing.

fromRubyflow

How a PPC Company in Bangalore Can Maximize Your ROI

PPC advertising is crucial for immediate visibility and high ROI.

Partnering with a specialized PPC agency can improve campaign effectiveness.

The skills marketers need in 2025 and beyond | MarTech

Marketers need to bridge skill gaps in digital, analytics, and compliance to thrive in future roles.

fromFast Company

Why HR's future looks like marketing's past

HR leaders must now demonstrate the value of tech-driven people programs, akin to the earlier challenges faced by marketing teams.

fromShopify

Marketing

What Is Ecommerce Advertising? Benefits and Strategies (2024) - Shopify

Ecommerce advertising is crucial for driving online sales and increasing brand visibility.

fromExchangewire

Lumen's Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics - ExchangeWire.com

Attention metrics allow advertisers to optimize campaigns and reduce wasted spending.

The shift from viewability to attention improves understanding of actual ad viewer engagement.

How To Transform Social Marketing Into A Predictable Revenue Channel

Creator marketing must evolve from traditional vanity metrics to measurable impact across the customer journey.

Sophisticated attribution models are essential for understanding long-term brand value in creator marketing.

fromRubyflow

How a PPC Company in Bangalore Can Maximize Your ROI

PPC advertising is crucial for immediate visibility and high ROI.

Partnering with a specialized PPC agency can improve campaign effectiveness.

The skills marketers need in 2025 and beyond | MarTech

Marketers need to bridge skill gaps in digital, analytics, and compliance to thrive in future roles.

fromFast Company

Why HR's future looks like marketing's past

HR leaders must now demonstrate the value of tech-driven people programs, akin to the earlier challenges faced by marketing teams.

fromShopify

Marketing

What Is Ecommerce Advertising? Benefits and Strategies (2024) - Shopify

Ecommerce advertising is crucial for driving online sales and increasing brand visibility.

more#digital-marketing

#engagement

Online learning

You're Measuring eLearning ROI Wrong-Here's What Actually Matters

Traditional ROI methods for eLearning are inadequate; they overlook engagement and long-term value.

fromSkift Meetings

3 weeks ago

Fundraising

Event Sponsorship: How to Get the Right Sponsors?

Modern sponsors seek meaningful engagement and measurable impact from event sponsorships.

Successful sponsorship strategies must go beyond logo placements to include interactive experiences.

Online learning

You're Measuring eLearning ROI Wrong-Here's What Actually Matters

Traditional ROI methods for eLearning are inadequate; they overlook engagement and long-term value.

fromSkift Meetings

3 weeks ago

Fundraising

Event Sponsorship: How to Get the Right Sponsors?

Modern sponsors seek meaningful engagement and measurable impact from event sponsorships.

Successful sponsorship strategies must go beyond logo placements to include interactive experiences.

more#engagement

4 weeks ago

Marketing tech

Why ROI is undermining B2B marketing effectiveness | MarTech

B2B marketing ROI metrics often misrepresent true effectiveness, focusing excessively on short-term tactical outcomes rather than overall brand impact.

8 challenges for marketing teams navigating the MAP market | MarTech

Marketing automation platforms (MAPs) are crucial but face challenges that affect their effectiveness and ROI for marketing teams.

Business intelligence

Customer Training To Meet Rising Customer Expectations

Customer training improves retention and enhances customer experience, leading to measurable business results.

Online Community Development

eBook Launch: L&D Training Needs Analysis Template For Targeted Learning

A thorough training needs analysis is essential for aligning L&D initiatives with business objectives and maximizing eLearning ROI.

Online learning

5 Reasons Custom eLearning Is Worth The Investment

Custom eLearning is a tailored solution that significantly enhances employee engagement and retention, unlike generic, off-the-shelf programs.

fromSfgate

Marketing tech

Google Ads Call Tracking Explained: Setup & Best Practices

Call tracking in digital advertising measures effectiveness, offering insights on customer interaction and ad performance.

Online marketing

fromVerticalResponse

Mastering Email Marketing: Top Tips and Strategies for 2025

Email marketing is highly cost-effective, providing an average ROI of $36 for every $1 spent.

Personalizing and segmenting emails improves customer engagement and boosts conversion rates.

Legal compliance is crucial in email marketing to maintain trust and prevent penalties.

Marketing

fromAdweek

Brands Are Learning How To Make Immersive Experiences Pay Off

Marketers should focus on tangible use cases for immersive technology to engage consumers and drive ROI.

UX design

fromLogRocket Blog

The ROI of UX design: What designers need to know about ROI - LogRocket Blog

Understanding ROI in UX design is crucial for demonstrating its value to business success.

#marketing

fromAdweek

6 months ago

Marketing

How Friction Can Create Media Growth Opportunities

Marketers must harness the friction between legacy and new behaviors to enhance decision-making and ROI.

fromClickUp

Marketing

40 Marketing KPI Examples to Track Performance in 2025

Understanding and utilizing marketing KPIs are essential for tracking effective strategies and ensuring data-driven marketing decisions.

fromAdweek

6 months ago

Marketing

How Friction Can Create Media Growth Opportunities

Marketers must harness the friction between legacy and new behaviors to enhance decision-making and ROI.

fromClickUp

Marketing

40 Marketing KPI Examples to Track Performance in 2025

Understanding and utilizing marketing KPIs are essential for tracking effective strategies and ensuring data-driven marketing decisions.

more#marketing

Want a return on your AI investment? Open source could be the key to success

Almost half of companies report ROI on AI strategies, especially with open source tools.

Agile

fromMountaingoatsoftware

Agile Training Has Proven Benefits. Do They Outweigh the Costs?

Agile training enhances organizational capability, improving efficiency, customer satisfaction, and employee engagement, evidenced by real-world success stories.

Key performance metrics are essential for evaluating the effectiveness of agile training and maximizing its benefits.

Calculating the ROI of agile training is vital for aligning financial goals with project outcomes.

from3blmedia

Marketing

How Sustainability Communications Performed in 2024

The 2024 year-end report highlights significant ROI and engagement trends in sustainability communications to guide strategies for 2025.

fromTechzine Global

Workday asks users to innovate while it is watching from the sidelines

Companies must adapt quickly to constant changes driven by AI and geopolitical factors.

Workday empowers companies with AI tools, but the onus is on the companies to lead the innovation.

fromDigiday

Marketing

When it comes to TV, advertisers shouldn't conflate effectiveness with efficiency

The main challenge with TV advertising is efficiency, not effectiveness.

Information security

Strategies for improving security team efficiency

Security efficiency is vital for enterprises to maximize digital investment value.

Artificial intelligence

Dell Technologies CTO: ROI on AI should be the number one focus for execs

Business leaders must prioritize AI projects with clear ROI to maximize value.