#roi

#roi

Attack Surface Management (ASM) tools promise reduced risk. What they usually deliver is more information. Security teams deploy ASM, asset inventories grow, alerts start flowing, and dashboards fill up. There is visible activity and measurable output. But when leadership asks a simple question, " Is this reducing incidents?" the answer is often unclear. This gap between effort and outcome is the core ROI problem in attack surface management, especially when ROI is measured primarily through asset counts instead of risk reduction.

Organizations often talk about the promise of learning analytics, but far fewer know how to turn that promise into measurable business value. Many teams track surface-level metrics like course completions or satisfaction scores, then expect executives to connect those metrics to revenue, productivity, or operational efficiency. Unsurprisingly, this gap leaves learning leaders struggling to make a compelling business case for their programs.

Marketing leaders often find themselves in a constant struggle. Expected to drive growth, build brands and shape customer experience, they face ongoing scrutiny from CFOs and boards who want to know, "What's the return?" Even with sophisticated data tools and analytics platforms, many marketing teams struggle to make a compelling financial case for additional funding. This friction rarely comes from a lack of effort.

In the current real estate landscape, outdoor living is no longer an optional upgrade; it's a required feature. Buyers are craving spaces where they can truly live and entertain, and few additions deliver that experience-and the corresponding increase in home value-quite like a well-designed outdoor cooking area. In fact, choosing to build a custom outdoor kitchen transforms a basic patio into a premium, functional extension of your home. It's an amenity that significantly elevates your property's standing, giving you a competitive edge when it's time

It is evident that the role of corporate learning has shifted over the last decade: from background support it has evolved to a potential driver of strategic change and success. Multiple studies prove this: Companies with mature corporate training programs have 218% more income per employee than those who don't. However, despite the clear recognition, many L&D departments and specialists still struggle to prove their worth, communicate ROI, and become contributors in decision-making processes.

A new report on workplace mentoring from the Association of Business Mentors (ABM), Unlocking Impact, highlights a clear tension: While 70% of businesses say that mentoring boosts performance and 98% would recommend it, 37% admit that they struggle to measure outcomes. It's one thing to feel that mentoring is beneficial for us. It's quite another to know and be able to prove its efficacy.

Email marketing generates $36-$40 for every $1 spent, making it still one of the most cost-effective marketing channels. In fact, email marketing has an average ROI of 4200% for HVAC companies specifically. But any old email tool won't cut it for HVAC companies. You need tools to handle appointment reminders, seasonal maintenance campaigns, and equipment replacement nurturing without being too technical. The right software automates follow-ups, segments customers by system type, and tracks which campaigns actually fill your calendar.

A new report from IFS - a provider of industrial artificial intelligence (AI) software - said there is an "invisible revolution" in which the focus is shifting from productivity-led AI experimentation to "embedded, operational AI across core business processes." The report, titled "The IFS Invisible Revolution Study 2025," surveyed more than 1,700 senior decisionmakers at industrial enterprises around the world. The report noted what IFS refers to as an "execution gap," in which companies moved into AI faster than their team members can upskill.

Budget pushback and resistance to new systems remain top barriers for K-12 IT leaders, as reported by CoSn's 2025 State of EdTech Leadership report. Districts are continuing to expand digital learning to keep up with today's digital revolution, but administrators are still under intense pressure to justify every line item. The challenge is especially acute in cybersecurity, where investments often appear as invisible insurance rather than tangible classroom enhancements.

B2C, they have it so easy. While preferences and price points may vary, there's no shortage of stuff people want and need-shoes, snacks, gadgets, toys. Things people covet, save up for, or impulse buy. But B2B marketers...well, if only selling cloud computing or point-of-sale systems were as easy as a pair of shoes. An impulse buyer in B2B-land is rare. It's not like prospects walk around their daily lives thinking, "If only I had a best-in-class tool that would streamline my workflow

Predictive analytics transforms how we think about learning measurement by shifting focus from reactive reporting to proactive decision-making. Instead of waiting months or years to determine whether a program succeeded, predictive models can forecast outcomes based on historical patterns, participant characteristics, and program design elements. Consider the difference between these two scenarios: Traditional Approach: Launch a leadership development program, wait 12 months, then discover that only 40% of participants demonstrated measurable behavior change and business impact fell short of expectations.

Many marketers are learning that bigger isn't always better when it comes to influence. Campaigns involving nano-influencers can cost a fraction of those that involve celebrities or macro-influencers.

Many companies fall into the trap of spending their budget on advanced analytics and visualization tools without focusing on reporting that can illustrate business impact.

Investing 8-12% of total revenue in marketing is a solid rule of thumb according to the U.S. Small Business Administration (SBA). Companies aiming for rapid growth may surpass this range, with leading brands like Hims & Hers and Expedia reportedly allocating close to 50% of their revenue to marketing efforts.

Ads with strong creative deliver roughly 30% higher ROI than average, yet many brands aren't capitalizing on this significant opportunity.

Effective marketing requires a clear alignment with business objectives and customer needs, as there are common pitfalls that can lead to miscalculations in strategy.

Gartner's Spend Survey shows flat marketing budgets for 2025 at 7.7% of revenue, urging CMOs to optimize every dollar amidst pressures to do more with less.