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Marketing
fromMarTech
3 weeks ago

Creative misalignment is the silent killer of marketing ROI | MarTech

Pressure on CMOs to show results increases despite flat marketing budgets, leading to greater investment in martech, necessitating alignment with creative operations.
fromTechzine Global
4 weeks ago

How AI and automation are redefining ROI in the enterprise

Many companies fall into the trap of spending their budget on advanced analytics and visualization tools without focusing on reporting that can illustrate business impact.
Business intelligence
fromSecuritymagazine
1 month ago

Reframing ROI in Cybersecurity: From Cost Center to Business Enabler

Cybersecurity ROI focuses on measurable business value beyond just loss prevention.
fromstupidDOPE | Est. 2008
1 month ago

How Much Should You Invest in Marketing? Budget Benchmarks & Smart Spending Tips | stupidDOPE | Est. 2008

Investing 8-12% of total revenue in marketing is a solid rule of thumb according to the U.S. Small Business Administration (SBA). Companies aiming for rapid growth may surpass this range, with leading brands like Hims & Hers and Expedia reportedly allocating close to 50% of their revenue to marketing efforts.
Marketing
fromChannelPro
1 month ago

AI adoption is finally driving ROI for B2B teams in the UK and EU

Nearly two-thirds of B2B revenue leaders in the UK and Europe report first year ROI from AI adoption, with 19% achieving it within three months.
Business
fromHubspot
1 week ago

239% growth from... print mail?! Why you shouldn't sleep on direct mail.

Direct mail has shown impressive growth as a marketing channel, outperforming digital ads in ROI despite perceptions of being outdated.
fromMarTech
1 month ago

AI can scale ads, but great creatives drive brand impact | MarTech

Ads with strong creative deliver roughly 30% higher ROI than average, yet many brands aren't capitalizing on this significant opportunity.
Marketing
fromIT Pro
1 month ago

'Agent washing' is here: Most agentic AI tools are just 'repackaged' RPA solutions and chatbots - and Gartner says 40% of projects will be ditched within two years

"Most agentic AI projects right now are early stage experiments or proof of concepts that are mostly driven by hype and are often misapplied," said Anushree Verma, Senior Director Analyst at Gartner.
Artificial intelligence
fromEMARKETER
1 month ago

Influencer marketing set to surpass $13 billion by 2027

Influencer marketing in the US is projected to reach $13.7 billion by 2027.
Marketers emphasize ROI as a key factor to increase creator marketing budgets.
fromEntrepreneur
1 month ago

Not Sure If Your Marketing Is Working? Start With These Signals | Entrepreneur

Effective marketing requires a clear alignment with business objectives and customer needs, as there are common pitfalls that can lead to miscalculations in strategy.
Marketing tech
fromClickUp
1 month ago

Top 10 Marketing Budget Software to Track Spend in 2025

Gartner's Spend Survey shows flat marketing budgets for 2025 at 7.7% of revenue, urging CMOs to optimize every dollar amidst pressures to do more with less.
Marketing tech
fromSFGATE
2 months ago

The Tariff-Proof Renovation That Costs Less Than $1,000 but Will Still Transform Your Home

Painting is a cost-effective home upgrade that offers high ROI, unaffected by rising material costs and tariffs.
fromHackernoon
2 months ago

The ROI of Digital Tools in Construction: What the Numbers Say | HackerNoon

Digital transformation can offer construction companies profitability but often requires significant investment and careful ROI consideration.
fromMarTech
2 months ago

A guide to attribution models in GA4 | MarTech

In Google Analytics 4, understanding attribution models is crucial for accurately assessing marketing performance, as each model can yield different insights from the same data.
Marketing tech
fromDigiday
2 months ago

LinkedIn courts creators - and advertisers - with new performance metrics

LinkedIn's new metrics enhance creator insights, focusing on conversions to improve brand partnerships.
Artificial intelligence
fromZDNET
2 months ago

4 ways business leaders are using AI to solve problems and create real value

AI is poised to transform work practices, but many organizations struggle to see measurable ROI from their investments.
fromAWeber
2 months ago

Marketing Automation Workflow: Examples, Templates, and How to Build Your Own

According to a recent study, 76% of marketers report that automation boosts ROI.
Marketing tech
fromeLearning Industry
2 months ago

Measuring The ROI Of Managed Learning Environments In Corporate Training

Investing in Learning and Development is essential for business success amidst digital transformation and globalization.
Managed Learning Environments significantly improve tracking and integration of corporate learning initiatives.
fromSFGATE
2 months ago

Kentucky Home Flippers Are Averaging $85K in Profits-Here's Where They're Winning

Kentucky offers attractive returns for home flipping, with consistent ROI and affordable property prices beneficial to investors.
fromSocial Media Today
3 months ago

8 Marketing Principles You'll Wish You Knew When You First Started [Infographic]

Focus on building sustainable marketing systems over traditional models.
Understand the importance of emotional storytelling in marketing.
fromSocial Media Today
3 months ago

TikTok Outlines Benefits for Automotive Marketers in New Whitepaper

The digital transformation has led to 'popcorn thinking,' which has indirectly shaped a non-linear journey. Potential customers navigate circular loops, freely entering or exiting any phase.
Marketing tech
from24/7 Wall St.
3 months ago

Why I Believe Social Security Benefits Are Just Crumbs After 30 Years of Hard Work

A Reddit user calculates that after paying into Social Security, the benefits received are significantly lower than what could have been earned by investing that money.
Retirement
fromForbes
3 months ago

The ROI Trap: Why Marketers Struggle To Measure True Performance

The problem? Many marketers fall into the ROI trap; they either misattribute conversions, focus on short-term gains or struggle to quantify the impact of their brand-building efforts.
Marketing tech
Artificial intelligence
fromEntrepreneur
3 months ago

Stop Building AI That Slows People Down | Entrepreneur

AI must provide real value to avoid becoming obsolete.
A significant percentage of GenAI deployments fail to meet ROI expectations.
Companies need to integrate AI in ways that enhance productivity.
fromSkift Meetings
3 months ago

Commerce, Not Content, Drives Events, New Freeman Report Finds

In-person events now prioritize business outcomes over education, proving essential for product discovery and sales.
Attendees have higher expectations for events, emphasizing ROI and direct interactions with experts for optimal decision-making.
fromMarTech
3 months ago

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
fromMarTech
3 months ago

The skills marketers need in 2025 and beyond | MarTech

The report highlights significant competency gaps in critical areas like digital marketing and data analytics, indicating that marketers are underprepared for current job demands.
Marketing tech
Business intelligence
fromInfoWorld
4 months ago

Measuring success in dataops, data governance, and data security

Data leaders need KPIs that demonstrate the business value of data initiatives.
A lack of clear metrics hampers ROI assessment for data investments.
fromSkift Meetings
4 months ago

Event Sponsorship: How to Get the Right Sponsors?

Gone are the days when sponsors would pay just to have their name printed on a program or displayed on a PowerPoint slide.
Fundraising
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