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#email-marketing

Real estate email marketing: Turning potential buyers and sellers into clients | AWeber

Email marketing is crucial for realtors to connect with potential home buyers and sellers by building a targeted audience and ensuring future interactions.

9 Expert Tips to Improve Email Marketing Performance - Litmus

Email marketing focuses on building relationships for business results through deliverability, engagement, and value.
Engagement metrics beyond open rates are crucial to measure email marketing success effectively.

Is Your Email Program Health Good or Bad? [Checklist] - Litmus

Email health is crucial for maximizing ROI and achieving business goals.
Key indicators of a healthy email program include effective list-building, regular database cleaning, and high deliverability.

This Tool is Giving Your Competitors an Edge - Are You Using It? | Entrepreneur

Email marketing is still effective and essential for ROI and audience engagement.
Personalization in email marketing is critical for high conversion rates.

These 9 Email Marketing Mistakes Are Draining Your Budget

Personalization and targeting enhance email marketing engagement.
Crafting effective subject lines is crucial for boosting open rates.
Finding the right email frequency is key to maintaining subscriber interest.
Regularly pruning your email list improves campaign performance.

A $100,000 Email Series: ChatGPT Prompts To Make Sales From Your List

Frequent email marketing can significantly boost sales and revenue.

Real estate email marketing: Turning potential buyers and sellers into clients | AWeber

Email marketing is crucial for realtors to connect with potential home buyers and sellers by building a targeted audience and ensuring future interactions.

9 Expert Tips to Improve Email Marketing Performance - Litmus

Email marketing focuses on building relationships for business results through deliverability, engagement, and value.
Engagement metrics beyond open rates are crucial to measure email marketing success effectively.

Is Your Email Program Health Good or Bad? [Checklist] - Litmus

Email health is crucial for maximizing ROI and achieving business goals.
Key indicators of a healthy email program include effective list-building, regular database cleaning, and high deliverability.

This Tool is Giving Your Competitors an Edge - Are You Using It? | Entrepreneur

Email marketing is still effective and essential for ROI and audience engagement.
Personalization in email marketing is critical for high conversion rates.

These 9 Email Marketing Mistakes Are Draining Your Budget

Personalization and targeting enhance email marketing engagement.
Crafting effective subject lines is crucial for boosting open rates.
Finding the right email frequency is key to maintaining subscriber interest.
Regularly pruning your email list improves campaign performance.

A $100,000 Email Series: ChatGPT Prompts To Make Sales From Your List

Frequent email marketing can significantly boost sales and revenue.
moreemail-marketing
#generative-ai

AI is finally delivering bang for its buck, according to Microsoft

Generative AI offers an average ROI of $3.70 for every $1 invested, with adoption rates significantly increasing among enterprises.

Making the business case for generative AI

Generative AI shows promise for high ROI but organizations struggle to quantify its business value in the short term.

Generative AI is sliding into the 'trough of disillusionment'

The excitement around generative AI is declining as companies shift focus to tangible returns on investment.

Exclusive: Google Exec Shares The Key To ROI On Generative AI

Early adopters of generative AI systems are seeing significant returns on investment, with positive outcomes such as doubled productivity and improved leads and customer acquisition.

UK firms are stuck in an "AI pilot purgatory" - here's how they can drive success

Many UK businesses see strong ROI from generative AI, though scaling challenges remain.
C-suite involvement is critical for successful generative AI implementation.

Most businesses are still in "early stages" with generative AI

Nearly 4 in 5 companies investing in generative AI are seeing positive ROI.

AI is finally delivering bang for its buck, according to Microsoft

Generative AI offers an average ROI of $3.70 for every $1 invested, with adoption rates significantly increasing among enterprises.

Making the business case for generative AI

Generative AI shows promise for high ROI but organizations struggle to quantify its business value in the short term.

Generative AI is sliding into the 'trough of disillusionment'

The excitement around generative AI is declining as companies shift focus to tangible returns on investment.

Exclusive: Google Exec Shares The Key To ROI On Generative AI

Early adopters of generative AI systems are seeing significant returns on investment, with positive outcomes such as doubled productivity and improved leads and customer acquisition.

UK firms are stuck in an "AI pilot purgatory" - here's how they can drive success

Many UK businesses see strong ROI from generative AI, though scaling challenges remain.
C-suite involvement is critical for successful generative AI implementation.

Most businesses are still in "early stages" with generative AI

Nearly 4 in 5 companies investing in generative AI are seeing positive ROI.
moregenerative-ai

AI is causing headaches in the boardroom as CFOs and CIOs struggle for clarity on ROI

Executives need to align better in boardrooms to enhance AI investment ROI.
#advertising

Analysis Reveals the Perfect Line Between Attention & Profit

Consumer attention is crucial for advertising profit, with a near-perfect correlation observed between attention and ROI.

Marketers confident in LinkedIn's ability to deliver positive ROI

LinkedIn is the top social platform most marketers worldwide believe will provide a positive ROI.

CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms

Advertisers prioritize premium or targeted audience reach over higher total audience reach on ad-supported streaming platforms.

Snapchat Adds Lower Funnel Tools for Performance Marketers

Snapchat shifts to immediate purchases for higher returns through upgraded lower funnel ad products and streamlined ad formats.

Analysis Reveals the Perfect Line Between Attention & Profit

Consumer attention is crucial for advertising profit, with a near-perfect correlation observed between attention and ROI.

Marketers confident in LinkedIn's ability to deliver positive ROI

LinkedIn is the top social platform most marketers worldwide believe will provide a positive ROI.

CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms

Advertisers prioritize premium or targeted audience reach over higher total audience reach on ad-supported streaming platforms.

Snapchat Adds Lower Funnel Tools for Performance Marketers

Snapchat shifts to immediate purchases for higher returns through upgraded lower funnel ad products and streamlined ad formats.
moreadvertising

Spotify coded music videos into spreadsheet to attract media planners. It worked

Spotify Advertising transcends mere audio, demonstrating video capacities and a compelling ROI that captivates media planners beyond their usual ad platforms.
#marketing-strategies

What happens when brands overinvest in retail media

Brands should not go all-in on retail media, balance with brand-centric marketing for effective outcomes.

Snapchat Shares Data on Ad Campaign Performance

Brand and DR campaigns are both efficient in driving sales, with brand spend driving higher ROAS across various categories.

The state of performance marketing | Channels, distribution, conversions and managing advertiser success

Marketers are increasingly shifting their performance marketing strategies beyond walled gardens, adapting to new challenges and focusing on measurable outcomes for better ROI.

4 Marketing Triggers to Set Up Now to Supercharge Your New Year | Entrepreneur

Direct mail triggers can create a positive chain reaction for businesses, enhancing customer engagement and driving conversions.

Maximising your trade show ROI: Essential tips for exhibitors - London Business News | Londonlovesbusiness.com

Maximize trade show ROI by setting clear goals, investing in standout booths, and incorporating interactive experiences.

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

71% of executives plan to increase brand marketing spend in 2024, while only 46% intend to do the same for performance marketing.
Challenges for brands include swinging back to brand marketing, avoiding inflated ROIs, and adopting an incremental view of the business.

What happens when brands overinvest in retail media

Brands should not go all-in on retail media, balance with brand-centric marketing for effective outcomes.

Snapchat Shares Data on Ad Campaign Performance

Brand and DR campaigns are both efficient in driving sales, with brand spend driving higher ROAS across various categories.

The state of performance marketing | Channels, distribution, conversions and managing advertiser success

Marketers are increasingly shifting their performance marketing strategies beyond walled gardens, adapting to new challenges and focusing on measurable outcomes for better ROI.

4 Marketing Triggers to Set Up Now to Supercharge Your New Year | Entrepreneur

Direct mail triggers can create a positive chain reaction for businesses, enhancing customer engagement and driving conversions.

Maximising your trade show ROI: Essential tips for exhibitors - London Business News | Londonlovesbusiness.com

Maximize trade show ROI by setting clear goals, investing in standout booths, and incorporating interactive experiences.

Fashion Executives Examine the Industry Swing From Performance to Brand Marketing

71% of executives plan to increase brand marketing spend in 2024, while only 46% intend to do the same for performance marketing.
Challenges for brands include swinging back to brand marketing, avoiding inflated ROIs, and adopting an incremental view of the business.
moremarketing-strategies
#marketing

How Friction Can Create Media Growth Opportunities

Marketers must harness the friction between legacy and new behaviors to enhance decision-making and ROI.

PR vs. Marketing - Which One Delivers Better ROI for Your Business? | Entrepreneur

PR shapes public image; marketing drives sales, but both are crucial for measuring ROI.

5 ways to use project management data to increase marketing ROI | MarTech

Project management data enhances marketing ROI by improving performance tracking, resource optimization, and enabling data-driven decision-making.

How Friction Can Create Media Growth Opportunities

Marketers must harness the friction between legacy and new behaviors to enhance decision-making and ROI.

PR vs. Marketing - Which One Delivers Better ROI for Your Business? | Entrepreneur

PR shapes public image; marketing drives sales, but both are crucial for measuring ROI.

5 ways to use project management data to increase marketing ROI | MarTech

Project management data enhances marketing ROI by improving performance tracking, resource optimization, and enabling data-driven decision-making.
moremarketing
#customer-experience

Why brands "obsessed with their customers" are winning

Perceptions may not always reflect the truth; isolating real-world impacts of experiences informs decision-making and ROI justification.

Leader Spotlight: Building strong foundations, with Matt Strozak - LogRocket Blog

B2B SaaS success hinges on solving customer problems, demonstrating ROI, and being embedded in customer workflows.

Meet Algolia: HackerNoon Company of the Week | HackerNoon

Algolia provides an end-to-end AI search platform, significantly enhancing the search experience for over 17,000 customers globally.

Why brands "obsessed with their customers" are winning

Perceptions may not always reflect the truth; isolating real-world impacts of experiences informs decision-making and ROI justification.

Leader Spotlight: Building strong foundations, with Matt Strozak - LogRocket Blog

B2B SaaS success hinges on solving customer problems, demonstrating ROI, and being embedded in customer workflows.

Meet Algolia: HackerNoon Company of the Week | HackerNoon

Algolia provides an end-to-end AI search platform, significantly enhancing the search experience for over 17,000 customers globally.
morecustomer-experience
#audience-engagement

Successful event sponsorship: Events that drive customer acquisition

Event sponsorship offers broad benefits beyond financial returns, enhancing brand exposure, loyalty, and audience engagement.

Get more out of your webinars and virtual events with 24/7 engagement | MarTech

On-demand strategies can extend the engagement and ROI of virtual events well beyond the live stream.

Successful event sponsorship: Events that drive customer acquisition

Event sponsorship offers broad benefits beyond financial returns, enhancing brand exposure, loyalty, and audience engagement.

Get more out of your webinars and virtual events with 24/7 engagement | MarTech

On-demand strategies can extend the engagement and ROI of virtual events well beyond the live stream.
moreaudience-engagement
#ai-tools

11 Top Video Marketing Trends for Ecommerce Businesses (2024) - Shopify

Video marketing is vital for businesses, showing a high ROI and strong audience engagement through shareable content.

The Business Case For AI At Your Law Firm

Understanding benefits and challenges of AI tools is key to building a business case for AI adoption in law firms.

Influencer Marketing Gets An Upgrade: How AI Is Changing The Game

Influencer marketing is a multi-billion-dollar industry with significant ROI potential, yet brands struggle to find the right influencers and run successful campaigns.

11 Top Video Marketing Trends for Ecommerce Businesses (2024) - Shopify

Video marketing is vital for businesses, showing a high ROI and strong audience engagement through shareable content.

The Business Case For AI At Your Law Firm

Understanding benefits and challenges of AI tools is key to building a business case for AI adoption in law firms.

Influencer Marketing Gets An Upgrade: How AI Is Changing The Game

Influencer marketing is a multi-billion-dollar industry with significant ROI potential, yet brands struggle to find the right influencers and run successful campaigns.
moreai-tools

Enterprises still waiting for AI initiatives to pay off

Despite enthusiasm for AI tools, deployment and ROI have fallen due to poor training data quality.

How to Calculate ROI for a Project | ClickUp

ROI is crucial for measuring project profitability and making informed investment decisions.
#property-management

$6.2 Billion In Potential Savings Slipped Away Last WeekHow Should Investors Look at Rates Now?

Investors can achieve high returns with attractive financing options.
Turnkey property management is vital for maximizing profits and minimizing risks.

This Could Be Like Getting into Airbnb in 2012

Low down payment loans increase investment opportunities.
A ROI of 15% with just 5% down is highly attractive for new investors.

$6.2 Billion In Potential Savings Slipped Away Last WeekHow Should Investors Look at Rates Now?

Investors can achieve high returns with attractive financing options.
Turnkey property management is vital for maximizing profits and minimizing risks.

This Could Be Like Getting into Airbnb in 2012

Low down payment loans increase investment opportunities.
A ROI of 15% with just 5% down is highly attractive for new investors.
moreproperty-management

Proving physical security value across an organization

Proving the value of physical security requires aligning it with business risks, presenting data-driven ROI, and building strong stakeholder relationships.
#digital-marketing

XPLN.AI Secures USD$8mn (6.1mn) to Change Advertising

The advertising industry is shifting from traditional metrics to measuring actual user attention to improve ROI.

10 Best Influencer CRM in 2024

Influencer marketing generates high ROI. Personalized CRM tools are crucial for effective influencer relationship management.

Every Marketer Should Be All-In on Audio Advertising in 2024. Here's Why.

Podcasting offers a significant ROI and targeted advertising opportunities, making it an essential channel for marketers in 2024.

From Keywords to Conversions: A Deep Dive into SEO Analytics

SEO analytics is essential for converting website traffic into leads and sales by refining strategies based on data.

Is Your Business Missing Out? The Hidden Power f PPC Campaign Management Services

PPC campaign management increases brand visibility and ROI by showcasing products to target audiences effectively.

4 Effective Ways to Find Influencers-Affordable Influencer Marketplace | HackerNoon

Influencer marketing's success depends on selecting the right influencers to enhance visibility and engagement.

XPLN.AI Secures USD$8mn (6.1mn) to Change Advertising

The advertising industry is shifting from traditional metrics to measuring actual user attention to improve ROI.

10 Best Influencer CRM in 2024

Influencer marketing generates high ROI. Personalized CRM tools are crucial for effective influencer relationship management.

Every Marketer Should Be All-In on Audio Advertising in 2024. Here's Why.

Podcasting offers a significant ROI and targeted advertising opportunities, making it an essential channel for marketers in 2024.

From Keywords to Conversions: A Deep Dive into SEO Analytics

SEO analytics is essential for converting website traffic into leads and sales by refining strategies based on data.

Is Your Business Missing Out? The Hidden Power f PPC Campaign Management Services

PPC campaign management increases brand visibility and ROI by showcasing products to target audiences effectively.

4 Effective Ways to Find Influencers-Affordable Influencer Marketplace | HackerNoon

Influencer marketing's success depends on selecting the right influencers to enhance visibility and engagement.
moredigital-marketing

Data suggests employers plan to hire next year - London Business News | Londonlovesbusiness.com

Employers are optimistic about talent acquisition budgets for 2025, yet efficiency improvements are crucial for maximizing ROI.
#target-audience

Outrank Competitors in Your Niche with These SEO Tweaks | Entrepreneur

Niche SEO enhances targeted marketing, improving traffic quality and ROI by focusing on specialized consumer bases.

Setting clear, measurable goals for successful paid marketing campaigns

Setting clear and measurable goals in paid marketing is crucial for campaign success and ROI.

Outrank Competitors in Your Niche with These SEO Tweaks | Entrepreneur

Niche SEO enhances targeted marketing, improving traffic quality and ROI by focusing on specialized consumer bases.

Setting clear, measurable goals for successful paid marketing campaigns

Setting clear and measurable goals in paid marketing is crucial for campaign success and ROI.
moretarget-audience
#marketing-strategy

Unlock The Secret To Higher Earnings With A Solid Marketing Strategy

A strategic marketing plan is essential for business growth and financial success.

Council Post: How To Determine The Best Marketing Strategy

A solid marketing strategy is key for small businesses to stand out and achieve financial goals in 2024.

VaynerMedia CEO Vaynerchuck: Media, creative agencies must reunite to create 'common sense' marketing solutions

VaynerMedia CEO advocates for reconciling media and creative agencies to improve marketing strategy.

Not too hot, not too cold: How to build the perfect martech stack | MarTech

Finding the right martech stack is like Goldilocks seeking the perfect porridge - it requires balance and customization.

Unlock The Secret To Higher Earnings With A Solid Marketing Strategy

A strategic marketing plan is essential for business growth and financial success.

Council Post: How To Determine The Best Marketing Strategy

A solid marketing strategy is key for small businesses to stand out and achieve financial goals in 2024.

VaynerMedia CEO Vaynerchuck: Media, creative agencies must reunite to create 'common sense' marketing solutions

VaynerMedia CEO advocates for reconciling media and creative agencies to improve marketing strategy.

Not too hot, not too cold: How to build the perfect martech stack | MarTech

Finding the right martech stack is like Goldilocks seeking the perfect porridge - it requires balance and customization.
moremarketing-strategy
#learning-and-development

How Can L&D Maximize ROI With Staff Augmentation?

Staff augmentation is essential for L&D teams to enhance capabilities and maximize ROI, facilitating business growth amidst challenges.

Analyzing The Effect Of Your Training Programs Using LMS Analytics

LMS analytics are essential for measuring training effectiveness and optimizing ROI in Learning and Development initiatives.

How Can L&D Maximize ROI With Staff Augmentation?

Staff augmentation is essential for L&D teams to enhance capabilities and maximize ROI, facilitating business growth amidst challenges.

Analyzing The Effect Of Your Training Programs Using LMS Analytics

LMS analytics are essential for measuring training effectiveness and optimizing ROI in Learning and Development initiatives.
morelearning-and-development
#artificial-intelligence

How design proficiency drives business growth

The importance of visual communication and design proficiency in driving business impact and ROI in the visual economy.

Mainframe teams turn to AI for modernisation gains | Computer Weekly

Mainframe modernisation can provide substantial ROI, yet organizations face skill shortages in executing these projects effectively.

How design proficiency drives business growth

The importance of visual communication and design proficiency in driving business impact and ROI in the visual economy.

Mainframe teams turn to AI for modernisation gains | Computer Weekly

Mainframe modernisation can provide substantial ROI, yet organizations face skill shortages in executing these projects effectively.
moreartificial-intelligence

Workplace wellness programs get a bad rap-but HR departments can't get enough of them for a reason

Businesses need to prioritize workforce wellness over technology-centric transformations.
Transforming organizations into wellness companies leads to better productivity, employee retention, and healthcare savings.

6 Types Of Advertising To Try In 2024

Successful advertising isn't one-size-fits-all; it depends on business goals, target audience, and budget.
Search engine marketing is crucial as it influences the customer journey and overall ROI.
#data-management

Rethinking Data Leadership: Beyond Dashboards and Towards True Business Impact | HackerNoon

A significant number of organizations struggle to utilize data effectively due to mismanagement and a superficial understanding of data's role in business.

Webinar: Uncover and Accelerate the ROI of Master Data Management (MDM) DATAVERSITY

Achieving quick wins in MDM projects is vital for showcasing value and tying MDM investments to business outcomes.

Rethinking Data Leadership: Beyond Dashboards and Towards True Business Impact | HackerNoon

A significant number of organizations struggle to utilize data effectively due to mismanagement and a superficial understanding of data's role in business.

Webinar: Uncover and Accelerate the ROI of Master Data Management (MDM) DATAVERSITY

Achieving quick wins in MDM projects is vital for showcasing value and tying MDM investments to business outcomes.
moredata-management
#b2b-marketing

Council Post: Key Metrics To Track In B2B Demand Generation Marketing

Focus on actionable metrics in demand generation marketing to improve conversions and align with business objectives.

Here's How to Actually Get an ROI in Marketing | Entrepreneur

Utilizing industry-vertical newsletters with AI targeting can improve B2B marketing ROI by reaching engaged audiences and enhancing brand credibility.

Council Post: Key Metrics To Track In B2B Demand Generation Marketing

Focus on actionable metrics in demand generation marketing to improve conversions and align with business objectives.

Here's How to Actually Get an ROI in Marketing | Entrepreneur

Utilizing industry-vertical newsletters with AI targeting can improve B2B marketing ROI by reaching engaged audiences and enhancing brand credibility.
moreb2b-marketing

Partnering with a sports influencer can guarantee victory for your brand

Consumers trust athlete influencers more, leading to higher engagement and ROI for brands.

Real Techniques: Driving Retail Results with Amazon Advertising

ROAST aims to increase advertising ROI by simplifying problems, leveraging data science, and being flexible and client-centric in strategy and team building.
#martech

How to leverage the 80/20 rule for martech efficiency and ROI | MarTech

CMOs face challenges with bloated martech stacks but can optimize by applying the Pareto principle (80/20 rule) to identify key tools generating results.

Do CMOs really understand how their teams use martech? | MarTech

Marketers still struggling with 'shiny object syndrome' and job dissatisfaction despite post-COVID challenges.

How to leverage the 80/20 rule for martech efficiency and ROI | MarTech

CMOs face challenges with bloated martech stacks but can optimize by applying the Pareto principle (80/20 rule) to identify key tools generating results.

Do CMOs really understand how their teams use martech? | MarTech

Marketers still struggling with 'shiny object syndrome' and job dissatisfaction despite post-COVID challenges.
moremartech
#ctv-advertising

Programmatic TV Tax Day Is Not Just April 15. It's Every Day | AdExchanger

Advertisers face a significant 'ad tech tax' in programmatic CTV campaigns, with fees inflating costs drastically, impacting ROI negatively.

Hawk, an Azerion Company, Selects Veritonic for Audio Attribution

Veritonic's Audio Attribution solution helps Hawk track and measure audio, podcast, and CTV ads' performance, providing insights for optimizing campaigns and maximizing ROI.

Programmatic TV Tax Day Is Not Just April 15. It's Every Day | AdExchanger

Advertisers face a significant 'ad tech tax' in programmatic CTV campaigns, with fees inflating costs drastically, impacting ROI negatively.

Hawk, an Azerion Company, Selects Veritonic for Audio Attribution

Veritonic's Audio Attribution solution helps Hawk track and measure audio, podcast, and CTV ads' performance, providing insights for optimizing campaigns and maximizing ROI.
morectv-advertising

Don't just spend big bucks on training. This is how leadership development can happen every day

Leadership development programs often lack significant impact despite high investment, with only 15% rated as highly effective.

The 5 Best Call Tracking Software (Low Spend, High Return)

Attribution of marketing channels maximizes ROI with call tracking software.

Silicon Valley's Trillion-Dollar Leap of Faith

AI is driving massive spending in tech companies, but questions arise about the return on investment.

5 Financial Blind Spots That Could Be Preventing You From Making More Money | Entrepreneur

Transparency in financial reporting is crucial to identify best-performing channels and optimize ROI.

Measuring Learning Outcomes In eLearning: A Practical Guide

Measuring eLearning success is crucial for improvement, ROI, and learner engagement.

Snap Provides New Overview of its Evolving Ad Tools

Snapchat made a strong recovery in Q1 with increased ad performance and focus on SMBs resulting in a significant jump in SMB advertisers.

How to Identify Strong Real Estate Markets for Your Next Investment | Entrepreneur

Location is crucial in real estate investing; focus on high rental demand areas, increasing rental rates, and favorable landlord-tenant laws for optimal returns.

Maximizing Training Impact - NexGen ROI and Effective Measurement - eLearning

Align learning processes with business goals for long-term success.

Poor ROI is no deterrent for AI-obsessed CIOs

Tech investments driven by FOMO, caution needed for AI investments, and skepticism towards emerging tech ROI.

How to measure marketing's value in the inevitable cookieless future | MarTech

Strategic shift needed for marketing measurement in a cookieless future.

CIO frustration grows as firms prioritize AI investment over digital transformation projects

CIOs deprioritizing digital transformation for increased AI spending could lead to long-term financial inefficiencies.

Council Post: 5 Steps To Make Content Marketing Your Top Channel

For sustained growth, complement SEO with content marketing for organic and lasting ROI.

DTC Briefing: As influencer marketing gets more expensive, brands test out new approaches

Influencer rates are increasing, leading to the need for talent agencies for negotiation.
Smaller brands resort to gifting products, while larger brands rely on talent agencies for influencer matching.
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