Thirty-five years of leading technology marketing programs included roles at 3Com and Cabletron Systems. Public relations evolved from fax machine press releases to a multiplatform digital ecosystem. A persistent challenge has been the fragmented nature of performance data, which makes proving ROI difficult and elusive. Career experience spanned the first days of network connectivity, the rise of enterprise management systems, the Palm Pilot handheld revolution, the spread of ubiquitous WiFi, the emergence of cloud computing, and the current transformative age of artificial intelligence. Rapid innovation across connectivity, devices, platforms, and AI has reshaped communications while measurement systems remain fragmented.
In my 35 years of leading technology marketing programs at companies like 3Com and Cabletron Systems, I've witnessed the evolution of public relations from fax machine press releases to today's multiplatform digital ecosystem. Yet, throughout this transformation, one challenge has remained frustratingly constant: the fragmented nature of performance data, which makes proving ROI feel like searching for the Holy Grail.
Yet, throughout this transformation, one challenge has remained frustratingly constant: the fragmented nature of performance data, which makes proving ROI feel like searching for the Holy Grail. Michael Emerton is a seasoned technology communications leader whose career has spanned every primary wave of innovation-from the first days of network connectivity and the rise of enterprise management systems, to the handheld revolution with the Palm Pilot, the spread of ubiquitous WiFi, the emergence of cloud computing, and now the transformative age of artificial intelligence.
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