"Security was also an area where AI was useful to executives, according to the report. AI security tools combat cyberthreats by automatically detecting intruders and analyzing incidents. Almost half of executives (49%) said in the survey that AI helped with cybersecurity. Of that group, 53% stated that AI had diminished the number of security incidents reported in their organizations."
"Executives also found that AI improved customer experience. Close to 62% of leaders said that AI had enabled them to deliver better customer service, an increase from 59% of respondents who answered the same survey in 2024. Three in four leaders said customer satisfaction improved as a result of AI this year."
"The majority of respondents (55%) indicated that AI was a useful marketing tool, helping them with tasks like data analysis, content generation, and editing. Nearly 60% of executives at media and entertainment firms indicated that AI had a positive impact on their marketing efforts."
3,500 senior leaders at global companies that each earn at least $10 million annually, have at least 100 employees, and leverage generative AI were surveyed. Fifty-five percent of respondents reported AI as a useful marketing tool for data analysis, content generation, and editing, with nearly 60% of media and entertainment executives noting positive marketing impact. Almost half (49%) said AI helped with cybersecurity, and 53% of that group reported fewer security incidents. Close to 62% said AI enabled better customer service, and three in four leaders reported improved customer satisfaction. Only 40% attributed direct revenue growth to AI, while 70% said AI increased employee productivity.
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