Email marketing outperforms paid ads in ROI, with many companies earning over $36 for every dollar spent. Today's consumers anticipate personalized, visually appealing emails that cater to their preferences. The eCommerce marketing lifecycle includes initial interactions, first sales, and re-engagement, with different email types and benchmarks for each phase. Utilizing tools like Litmus Personalize can help streamline personalized campaigns, driving customer engagement and revenue growth for brands capable of meeting these consumer expectations.
Email marketing ROI consistently outperforms other channels, with 35% of companies getting over $36 back for every $1 spent on the inbox.
Today's shoppers expect personalized, seamless, and beautifully rendered emails that speak to what they want, when they want it.
Email still outperforms ads for eCommerce, with higher ROI, reliance on first-party data, and customer perceptions.
The eCommerce marketing lifecycle ranges from the initial interactions to first sales and beyond, with specific types of emails and benchmarks at each stage.
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