Nano-influencers, with fewer than 10,000 followers, are becoming essential for brands due to their high engagement rates and authenticity. They offer an ROI that often exceeds that of larger influencers, as they build trust with their niche audiences. Unlike mega-influencers, who can only achieve engagement rates between 1% and 2%, nano-influencers can reach 5% or higher by sharing genuine experiences and recommendations. Their low-cost campaigns allow for experimentation and more tailored audience targeting, making them a valuable asset in marketing strategies.
Many marketers are learning that bigger isn't always better when it comes to influence. Campaigns involving nano-influencers can cost a fraction of those that involve celebrities or macro-influencers.
While mega-influencers often hover around 1% to 2% engagement, nano-influencers frequently hit 5% or higher. Their audiences are made up of real people who often know the influencer.
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