Marketing automation workflows allow marketers to send tailored messages without manual effort, enhancing audience engagement. These workflows can automate processes like welcoming new subscribers and nurturing leads. The approach frees marketers to focus on creativity and strategy as repetitive tasks like sending emails or updating contact information are managed automatically. Studies indicate that automation can significantly boost return on investment (ROI) for businesses, indicating its effectiveness in building relationships and increasing sales with tailored communication.
According to a recent study, 76% of marketers report that automation boosts ROI.
A marketing automation workflow is a series of automated steps-like sending emails, assigning tags, or updating contact info-that guide your subscribers through a specific journey.
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