"For now, the program is open to U.S.-based creators 18 years or older, with at least 1,000 followers on a single platform, though there are plans to expand internationally. There is a centralized hub for all Gap Inc. brands, with "early access to new releases, product seeding, and exclusive promos, as well as content collaboration opportunities and the ability for creators and their content to be amplified across paid, social, and brand-owned channels.""
"In a statement, Damon Berger, who leads digital engagement at Gap Inc., said the program "emphasizes scaled community advocacy and authentic brand engagement." "By balancing creator convenience and empowerment with rich brand storytelling, this new program will position us to build closer relationships with creators, amplify their content across all our channels, and leverage data-driven insights to deliver greater impact at scale," he said."
Gap Inc. launched a centralized creator affiliate and advocacy platform for Old Navy, Gap, Banana Republic and Athleta. The program currently accepts U.S.-based creators aged 18+ with at least 1,000 followers on a single platform and plans future international expansion. The platform provides early access to new releases, product seeding, exclusive promotions, collaboration opportunities, and amplification of creator content across paid, social, and brand-owned channels. Selected creators can earn commissions or receive product gifts through campaigns. The initiative forms part of a "Fashiontainment" strategy, seeks to build community and scaled advocacy, and aims to balance creator empowerment with brand storytelling using data-driven insights.
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