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fromwww.theguardian.com
1 month ago

Commodifying themselves': the ordinary people posting Instagram sponcon to profit off friends

Shelbi Howell, a 32-year-old stay-at-home mom, utilizes social media apps like ShopMy and LTK to earn money by sharing her outfits and inviting viewers to purchase them via her links. This demonstrates that ordinary individuals, not just traditional influencers, can monetize their online presence.
E-Commerce
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E-Commerce
fromDigiday
1 month ago

Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025

Creator economy faces challenges with budget cuts impacting multicultural creators and a shift towards micro influencers, emphasizing strategic survival.
Social media marketing
fromForbes
3 months ago

Micro-Influencers: The Secret To Engaging Multicultural Audiences

Connecting with multicultural audiences requires tailored messages rather than a one-size-fits-all approach.
Micro-influencers can be more impactful than larger influencers in engaging multicultural demographics.
Marketing tech
fromThe Drum
5 months ago

How brand sponsorship is being rewritten in 2025

The sponsorship landscape is shifting towards micro-sponsorship and hybrid strategies that leverage community connections and real-time cultural responsiveness.
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