How influencers sway consumer purchasing decisions
Influencer recommendations strongly impact consumer purchases, especially among Gen Z.
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Marketers are shifting focus from micro influencers back to celebrity and mega influencers in their campaigns.
Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators
Influencer marketing spending is on the rise, but larger influencers are prioritized over micro and nano influencers due to economic pressures.
I was a micro-influencer - here's how brands should work with us
Micro-influencers with 10,000-100,000 followers can effectively engage Gen Z audiences for brands.
How influencers sway consumer purchasing decisions
Trust in influencers is rising, especially among Gen Z, who rely heavily on local and micro-influencer recommendations.
Mavely, the platform for everyday influencers, achieves $675M in GMV | TechCrunch
Mavely is disrupting the influencer marketing landscape by focusing on micro- and nano-influencers, offering them access to commissions and authentic engagement.
How influencers sway consumer purchasing decisions
Influencer recommendations strongly impact consumer purchases, especially among Gen Z.
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Marketers are shifting focus from micro influencers back to celebrity and mega influencers in their campaigns.
Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators
Influencer marketing spending is on the rise, but larger influencers are prioritized over micro and nano influencers due to economic pressures.
I was a micro-influencer - here's how brands should work with us
Micro-influencers with 10,000-100,000 followers can effectively engage Gen Z audiences for brands.
How influencers sway consumer purchasing decisions
Trust in influencers is rising, especially among Gen Z, who rely heavily on local and micro-influencer recommendations.
Mavely, the platform for everyday influencers, achieves $675M in GMV | TechCrunch
Mavely is disrupting the influencer marketing landscape by focusing on micro- and nano-influencers, offering them access to commissions and authentic engagement.