In 2024, 53% of US B2B marketers have reported increasing their budgets for influencer marketing, indicating its growing importance. Social media posts are identified as the top-performing content type by 56% of these marketers. Additionally, data shows that micro influencersâthose with follower counts between 10,000 and 99,999âare driving success for a substantial 43% of global marketers in B2B efforts. This trend suggests that leveraging influencer marketing may be key for B2B strategies moving forward, meriting attention from budget planners and marketers alike.
Over half (53%) of US B2B marketers now have a growing dedicated budget for influencer marketing, showcasing a significant trend towards this investment in 2024.
56% of US B2B marketers report social media posts as the most effective content types in influencer marketing, emphasizing the importance of social platforms.
Micro influencers, specifically those with 10,000 to 99,999 followers, resulted in the most success for 43% of global marketers, highlighting their impact in B2B.
Marketers can leverage this chart to understand the increasing value of B2B influencer marketing, helping secure budget approvals and advocate for ongoing strategies.
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