Using nano- and micro-influencers for influencer marketing can lead to greater brand engagement and trust. Micro-moments, defined as fleeting, context-rich interactions, can humanize brands and drive higher ROI compared to traditional macro-influencer strategies. Engagement rates decline as follower counts increase, indicating that smaller influencers often yield better engagement. Campaigns involving nano- and micro-influencers generally reveal higher rates of interaction, supporting their growing significance in effective marketing strategies. Utilizing these influencers can create impactful connections through genuine experiences and authenticity.
The beauty of these moments is how they humanize your brand. So, think less broadcast, more friendship.
Campaigns that blend micro-moments and nano- and micro-creators often exceed the ROI of single macro-influencer strategies.
Data shows that engagement rates tend to decline as follower count increases, reinforcing the growing value of nano- and micro-influencers.
An analysis of over 17,000 influencer marketing campaigns reveals that nano- and micro-influencers delivered engagement rates of 2.71% and 1.81%.
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