Measuring creator performance presents a significant hurdle for 32% of brand marketers engaged in influencer marketing globally. Brand awareness and revenue growth are key goals supported by influencer strategies, with 66% and 55% of social media marketers respectively citing these areas. In the United States, the most critical measures of influencer success identified by marketers include reach at 50%, engagement rate at 48%, and conversions at 46%. Marketers are encouraged to align their campaign goals with clear performance metrics and invest in measurement tools to enhance effectiveness.
Measuring creator performance is the top barrier to influencer marketing success (32%) for brand marketers worldwide, per an August 2024 CreatorIQ report.
Social media marketers worldwide use influencer marketing to support a range of business goals, including brand awareness (66%) and revenue growth (55%).
US enterprise marketers identify the top three measures of influencer success as reach (50%), engagement rate (48%), and conversions (46%).
Marketers can use performance metrics to align influencer campaign goals and invest in tools that improve measurement and attribution.
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