"Measuring creator performance is the top barrier to influencer marketing success (32%) for brand marketers worldwide, per an August 2024 CreatorIQ report."
"Social media marketers worldwide use influencer marketing to support a range of business goals, including brand awareness (66%) and revenue growth (55%)."
"US enterprise marketers identify the top three measures of influencer success as reach (50%), engagement rate (48%), and conversions (46%)."
"Marketers can use performance metrics to align influencer campaign goals and invest in tools that improve measurement and attribution."
Measuring creator performance presents a significant hurdle for 32% of brand marketers engaged in influencer marketing globally. Brand awareness and revenue growth are key goals supported by influencer strategies, with 66% and 55% of social media marketers respectively citing these areas. In the United States, the most critical measures of influencer success identified by marketers include reach at 50%, engagement rate at 48%, and conversions at 46%. Marketers are encouraged to align their campaign goals with clear performance metrics and invest in measurement tools to enhance effectiveness.
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