#marketing-metrics

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fromThe Drum
1 day ago

Obsession with metrics can kill performance

Firstly, the campaign led to audience fatigue, over-saturating their most engaged customers while ignoring potential new ones. It also resulted in product tunnel vision, whereby the brand stopped promoting its full product range, so missed cross-sell opportunities. Similarly, innovation stagnation meant that new product launches struggled because the algorithm only promoted proven winners. Lastly, it also led to market share erosion, with competitors capturing new customers that the brand had ignored.
Marketing
fromEMARKETER
1 month ago

Measurement challenges impede influencer marketing growth

Measuring creator performance is the top barrier to influencer marketing success (32%) for brand marketers worldwide, per an August 2024 CreatorIQ report.
Marketing tech
fromMarTech
2 months ago

What are the important metric to watch as organic search traffic evolves? | MarTech

Marketers must adapt metrics like engagement, key events, attribution, customer lifetime value, and brand awareness as organic search shifts with LLMs.
Marketing tech
fromForbes
2 months ago

Tracksuit's $25 Million Raise Shows How Brand Metrics Drive Growth

Brand-led growth is the new strategy, supplanting product-led growth as crucial for companies in the 2020s.
Marketing tech
fromForbes
2 months ago

How To Align Marketing With Real Business Objectives

Focus on metrics that align with business goals to drive meaningful progress and avoid distractions from vanity metrics.
Marketing tech
fromAdweek
3 months ago

6 Things You Need to Know About Incrementality

Incrementality provides deeper insights into ad effectiveness than traditional metrics by evaluating the true impact of advertising spend.
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