#marketing-metrics

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fromEMARKETER
1 month ago

Measurement challenges impede influencer marketing growth

Measuring creator performance is the top barrier to influencer marketing success (32%) for brand marketers worldwide, per an August 2024 CreatorIQ report.
Marketing tech
fromMarTech
1 month ago

What are the important metric to watch as organic search traffic evolves? | MarTech

Marketers must adapt metrics like engagement, key events, attribution, customer lifetime value, and brand awareness as organic search shifts with LLMs.
Marketing tech
fromForbes
2 months ago

Tracksuit's $25 Million Raise Shows How Brand Metrics Drive Growth

Brand-led growth is the new strategy, supplanting product-led growth as crucial for companies in the 2020s.
Marketing tech
fromForbes
2 months ago

How To Align Marketing With Real Business Objectives

Focus on metrics that align with business goals to drive meaningful progress and avoid distractions from vanity metrics.
fromAdweek
2 months ago

6 Things You Need to Know About Incrementality

Incrementality provides deeper insights into ad effectiveness than traditional metrics by evaluating the true impact of advertising spend.
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