ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media spaceMarketers are prioritizing measurement of incremental sales over traditional return on ad spend in evaluating retail media networks.
Advertising Metrics: How to Track Impact for Sustainable Business GrowthROAS measures efficiency in capturing demand but lacks focus on creating new demand, which is crucial for sustainable growth.
ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media spaceMarketers are prioritizing measurement of incremental sales over traditional return on ad spend in evaluating retail media networks.
Advertising Metrics: How to Track Impact for Sustainable Business GrowthROAS measures efficiency in capturing demand but lacks focus on creating new demand, which is crucial for sustainable growth.
2025 metrics that matter: How to future-proof your marketing | MarTechE-commerce success in 2025 requires updated metrics beyond traditional KPIs.Join a webinar to learn actionable insights to boost performance by 50%.Understanding evolving consumer trends is crucial for engaging customers effectively.
French adtech startup Happydemics secures 13MHappydemics raises €13M to enhance AI-driven solutions for ad performance measurement and expand its presence in the UK.
IAB Drops Standards on In-Store Retail Media MeasurementThe IAB released new standards for in-store retail media to unify how digital ads are sold and measured.
Council Post: Is ROAS Losing Its Status As A Juggernaut Metric?Focus on concrete metrics like conversions instead of vanity metrics such as impressions to measure marketing effectiveness.
IAB Drops Standards on In-Store Retail Media MeasurementThe IAB released new standards for in-store retail media to unify how digital ads are sold and measured.
Council Post: Is ROAS Losing Its Status As A Juggernaut Metric?Focus on concrete metrics like conversions instead of vanity metrics such as impressions to measure marketing effectiveness.
fromSocial Media Today4 months agoTikTok Offers Improved In-Store Sales TrackingTikTok is helping businesses measure the impact of ads on in-store visits through a new solution with InMarket.
Busting the myths of incrementality measurement in 2025Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.
Five Essentials for Marketing Performance Measurement SystemsMarketing metrics must align with strategic goals to ensure budget approval and effectiveness assessment for long-term success.
How to measure brand purpose properlyMarketers must shift from PR-focused metrics to measuring real-world impact to secure funding for purpose-driven campaigns.
Essential Marketing Metrics: How to Gauge Marketing Success (2024) - ShopifyMarketers must define key marketing metrics, track results to understand effectiveness, and leverage insights for business improvement.
How to measure brand purpose properlyMarketers must shift from PR-focused metrics to measuring real-world impact to secure funding for purpose-driven campaigns.
Essential Marketing Metrics: How to Gauge Marketing Success (2024) - ShopifyMarketers must define key marketing metrics, track results to understand effectiveness, and leverage insights for business improvement.
Council Post: Brand, Demand, Land, Expand: The Metrics Framework That Demonstrates The Value Of MarketingCMO tenure is declining, necessitating improved communication of marketing's value to executives.
The Social Media Ad Benchmarks Every Marketer Should KnowSocial media ads amplify awareness by 6.4 timesSocial media ads outperform cross-channel averages across brand metrics
Increase Your ROI: Learn How to Calculate ROAS Like a ProROAS is crucial for evaluating advertising effectiveness.Calculating ROAS involves simple math and revenue divided by campaign cost.
How to clarify marketing metrics to impress the C-suite | MarTechCMOs struggle to prove the financial value of marketing expenses due to challenges in establishing the right metrics, particularly for middle-of-the-funnel activities.
Council Post: All Marketing Is Performance Marketing NowThe line between traditional big brand campaigns and performance marketing has blurred due to tightening budgets, fragmented content consumption, and the need for quantifiable results.