fromMarTech1 month agoSocial media marketing'Share of search' is the marketing metric you need to be tracking | MarTechShare of search is a key marketing metric that indicates brand visibility among searches within a category.
Marketing techfromMarTech1 month agoIs the way we build and measure brands changing? | MarTechMarketers today face challenges in measuring the impact of brand marketing despite having more tools at their disposal.Garbe suggests CMOs should coordinate all brand activities, reframing the concept of branding in organizations.
fromHubspot5 months agoMarketingAdvertising Metrics: How to Track Impact for Sustainable Business GrowthROAS measures efficiency in capturing demand but lacks focus on creating new demand, which is crucial for sustainable growth.
fromForbes6 months agoMarketingCouncil Post: Is ROAS Losing Its Status As A Juggernaut Metric?Focus on concrete metrics like conversions instead of vanity metrics such as impressions to measure marketing effectiveness.
fromHubspot5 months agoMarketingAdvertising Metrics: How to Track Impact for Sustainable Business GrowthROAS measures efficiency in capturing demand but lacks focus on creating new demand, which is crucial for sustainable growth.
fromForbes6 months agoMarketingCouncil Post: Is ROAS Losing Its Status As A Juggernaut Metric?Focus on concrete metrics like conversions instead of vanity metrics such as impressions to measure marketing effectiveness.
MarketingfromGrocery Dive6 months agoBusting the myths of incrementality measurement in 2025Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.