How to clarify marketing metrics to impress the C-suite | MarTech
CMOs struggle to prove the financial value of marketing expenses due to challenges in establishing the right metrics, particularly for middle-of-the-funnel activities. [ more ]
Council Post: All Marketing Is Performance Marketing Now
The line between traditional big brand campaigns and performance marketing has blurred due to tightening budgets, fragmented content consumption, and the need for quantifiable results. [ more ]