#marketing-metrics

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fromMarTech
1 week ago

What are the important metric to watch as organic search traffic evolves? | MarTech

As LLMs provide direct answers, marketers must adapt by focusing on engagement metrics like time spent and interaction rates to measure content effectiveness.
Marketing tech
#brand-strategy
Marketing tech
fromMarTech
3 months ago

Is the way we build and measure brands changing? | MarTech

Marketers today face challenges in measuring the impact of brand marketing despite having more tools at their disposal.
Garbe suggests CMOs should coordinate all brand activities, reframing the concept of branding in organizations.
Marketing tech
fromMarTech
3 months ago

Is the way we build and measure brands changing? | MarTech

Marketers today face challenges in measuring the impact of brand marketing despite having more tools at their disposal.
Garbe suggests CMOs should coordinate all brand activities, reframing the concept of branding in organizations.
more#brand-strategy
Marketing tech
fromForbes
2 weeks ago

How To Align Marketing With Real Business Objectives

Focus on metrics that align with business goals to drive meaningful progress and avoid distractions from vanity metrics.
#performance-measurement
more#performance-measurement
fromClickUp
2 months ago

Top Demand Generation Metrics and KPIs to Track | ClickUp

Tracking the right demand generation metrics ensures marketing efforts drive real business growth. These metrics help businesses optimize lead generation, improve conversions, and maximize revenue impact.
Marketing tech
fromMarTech
3 months ago

'Share of search' is the marketing metric you need to be tracking | MarTech

Share of search provides insights into how your brand is perceived in the market, reflecting a strong link between search volume and market share.
Social media marketing
Marketing tech
fromMarTech
3 months ago

The smarter approach to marketing measurement | MarTech

Modern marketing struggles with excessive, fragmented data rather than a lack of it, complicating measurement and decision-making.
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