"I'm the creative lead of a direct-to-consumer brand in India with a background in design education and professional experience in the creative field. Over time, I've realised that my inclination toward strategy and creative thinking has helped me solve larger customer-centric problems through design and create meaningful business impact. At the same time, it has taken me a while to grasp the other side of the equation - the marketing metrics, numbers, and data that drive business decisions."
"Creative Career Conundrums is a weekly advice column from If You Could Jobs. Each week their selected panel of professionals from the creative industry answers your burning career questions to help you navigate the creative journey. We say design is critical to business, but can a designer truly create business-impactful work without understanding the business side? Where should the balance lie between pure creativity and business knowledge?"
A creative lead at a direct-to-consumer brand in India has design education and professional creative experience. Strategic and creative thinking enabled solving customer-centric problems and producing meaningful business impact. The creative lead struggles with marketing metrics, numbers, and data that inform business decisions. Ongoing on-the-job learning is bridging the gap between creativity and business. Reflection centers on the role of design in business and the knowledge designers need to influence outcomes beyond aesthetics. The core question asks whether designers can deliver business-impactful work without business understanding and how to balance creativity and business knowledge.
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