#design-strategy

#design-strategy

Samsung is the world's leading consumer electronics company, and its technological innovations like folding phones with deeply integrated AI are unmatched. However, market share has eroded for the first time in a decade in key categories such as smartphones, televisions, and car displays.

Understanding product architecture is crucial not just for engineers but for the strategic direction of a firm; decisions in architecture affect company performance and perception.

I wasted too much time early in my design career sweating the wrong details. Now I ask one question before every UI decision: "Default it, or design it?" This simple heuristic has saved me countless hours and arguments, especially in startup environments where resources are limited and speed matters.

Traditionally, the security industry has leaned on visuals that evoke fear - shields, swords, and dark colours that communicate danger. Our challenge was to flip that narrative.

To convince others, UX designers must connect their ideas to what stakeholders value, using empathy and understanding to lead them to conclusions themselves.