How AI Is Changing CreativityAI is reshaping the advertising industry by enhancing efficiency and product quality.
Can Early-Stage Design Flaws Be Fixed Before They Kill Profits?Napkin sketches symbolize creative leadership but contribute to a costly early design phase that often results in financial losses for firms.
How AI Is Changing CreativityAI is reshaping the advertising industry by enhancing efficiency and product quality.
Can Early-Stage Design Flaws Be Fixed Before They Kill Profits?Napkin sketches symbolize creative leadership but contribute to a costly early design phase that often results in financial losses for firms.
Special's Amy Ferguson Wants To Make 'Responsibly Unhinged' AdvertisingFerguson's mantra is "responsibly unhinged," aiming to create ads that don't feel like ads.She focuses on playful, bold creativity for Special New York's campaigns.
Nick Law says agencies need to stop being so scared of tech if they're to surviveAgencies should prioritize creativity over financial metrics and scalability when using AI in advertising.
Special's Amy Ferguson Wants To Make 'Responsibly Unhinged' AdvertisingFerguson's mantra is "responsibly unhinged," aiming to create ads that don't feel like ads.She focuses on playful, bold creativity for Special New York's campaigns.
Nick Law says agencies need to stop being so scared of tech if they're to surviveAgencies should prioritize creativity over financial metrics and scalability when using AI in advertising.
Helldivers 2 director Pilestedt announces he's going on a "sabbatical", and when he returns, he'll "start working on the next Arrowhead game"Johan Pilestedt takes a sabbatical from Helldivers 2 to focus on personal well-being after a decade of intense development.
"People can't believe it was done for real": How we made Samsung's Micro MiraclesThe fusion of traditional storytelling with cutting-edge motion design elevates brand narratives.
Julian Klausner Named Creative Director of Dries Van NotenJulian Klausner's appointment as creative director signifies a shift towards insider leadership in fashion, focusing on heritage and continuity.
Second Life: Lauren Caris CohanLauren Cohan exemplifies the multifaceted creative journey, seamlessly transitioning between various roles and industries while mastering the art of storytelling and creative direction.
Macy's beefs up marketing teamMacy's Inc. under CEO Tony Spring focuses on innovative marketing through new executive appointments.
Dentsu Creative Names New US LeadersDentsu Creative expands leadership team to enhance creative excellence and meet diverse client needs.
Here's How Nike Is Reshuffling Its Marketing DivisionNike is overhauling its marketing division to boost sales and brand value, focusing on separating design and storytelling, promoting creative leadership, and strengthening brand voice.
Who should be WFA Global Marketer of the Year 2024? The search is onThe WFA Global Marketer of the Year award celebrates leading marketers who excel in creativity, innovation, and delivering value for their organizations.