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"People can't believe it was done for real": How we made Samsung's Micro Miracles

The fusion of traditional storytelling with cutting-edge motion design elevates brand narratives.

Julian Klausner Named Creative Director of Dries Van Noten

Julian Klausner's appointment as creative director signifies a shift towards insider leadership in fashion, focusing on heritage and continuity.

Second Life: Lauren Caris Cohan

Lauren Cohan exemplifies the multifaceted creative journey, seamlessly transitioning between various roles and industries while mastering the art of storytelling and creative direction.

Macy's beefs up marketing team

Macy's Inc. under CEO Tony Spring focuses on innovative marketing through new executive appointments.

Dentsu Creative Names New US Leaders

Dentsu Creative expands leadership team to enhance creative excellence and meet diverse client needs.

Here's How Nike Is Reshuffling Its Marketing Division

Nike is overhauling its marketing division to boost sales and brand value, focusing on separating design and storytelling, promoting creative leadership, and strengthening brand voice.
#ai

How AI Is Changing Creativity

AI is reshaping the advertising industry by enhancing efficiency and product quality.

Nick Law says agencies need to stop being so scared of tech if they're to survive

Agencies should prioritize creativity over financial metrics and scalability when using AI in advertising.

How AI Is Changing Creativity

AI is reshaping the advertising industry by enhancing efficiency and product quality.

Nick Law says agencies need to stop being so scared of tech if they're to survive

Agencies should prioritize creativity over financial metrics and scalability when using AI in advertising.
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Who should be WFA Global Marketer of the Year 2024? The search is on

The WFA Global Marketer of the Year award celebrates leading marketers who excel in creativity, innovation, and delivering value for their organizations.
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