fromSocial Media Today1 month agoResearch Shows that Snapchat Delivers Better Results for E-commerce BrandsSnapchat outperformed other platforms with a 7.5% improvement in ROAS, while also maintaining the lowest CPA.
fromMarTech2 months agoMarketing techTranUnion data shows importance of good targeting for ROAS | MarTechBetter targeting can increase return on ad spend (ROAS) up to 9x, while mis-targeting can reduce ROAS by 90%.
fromSocial Media Today2 months agoMarketing techMeta Provides Additional Parameters To Guide AI-Powered AdsAdvertisers can now optimize for higher ROAS by sharing detailed profit data and utilizing granular targeting through Meta's advertising system.
fromMarTech2 months agoMarketing techTranUnion data shows importance of good targeting for ROAS | MarTech
Marketing techfromSocial Media Today2 months agoMeta Provides Additional Parameters To Guide AI-Powered AdsAdvertisers can now optimize for higher ROAS by sharing detailed profit data and utilizing granular targeting through Meta's advertising system.
