Social Media Today4 weeks agoMarketingSnapchat Shares Insight into the Performance of Direct Response and Brand Campaigns in the AppSnapchat offers higher return on ad spend (ROAS) compared to other marketing channels. [ more ]
Social Media Today5 months agoMarketingTikTok Shares Insights Into the Performance of Ads for CPG BrandsTikTok ads in Canada saw a 30% improvement in ROAS and a 58% lift in total incremental sales per 1,000 impressions compared to 2021. TikTok ROAS outperformed TV by 63% on average, according to Nielsen. [ more ]
Social Media Today5 months agoMarketingTikTok Shares New Insights into the Performance of TikTok Ads for CPG BrandsTikTok ads in Canada saw a 30% improvement in ROAS and a 58% lift in total incremental sales per 1,000 impressions in 2022 compared to 2021. TikTok ROAS outperformed TV by 63% on average in Canada according to Nielsen MMMs. [ more ]
Social Media Today4 weeks agoMarketingSnapchat Shares Insight into the Performance of Direct Response and Brand CampaignsSnapchat drives high return on ad spend compared to competitors. [ more ]
AdExchanger1 month agoMarketingAdExplainer: The Rise Of Ecommerce Ad Metrics | AdExchangerEcommerce has changed online advertising by shifting focus to business results like sales and profitability. Amazon's advertising model is centered around ACOS and ROAS metrics to determine the effectiveness of ad campaigns. [ more ]
Sfgate2 months agoMarketingIncrease Your ROI: Learn How to Calculate ROAS Like a ProROAS is crucial for evaluating advertising effectiveness. Calculating ROAS involves simple math and revenue divided by campaign cost. [ more ]
The Drum5 months agoMarketingHow Qatar Airways is innovating with emerging tech to reach new heights in travel marketingQatar Airways achieved over 1000% ROAS on its QVerse campaign QVerse is an immersive and interactive virtual experience that allows users to virtually experience the entire travel journey [ more ]
Practical Ecommerce2 months agoPrivacy technologiesShopify 'Audiences' Boosts Cookieless AdsShopify Audiences is a data-sharing co-op for Shopify Plus merchants. Regulatory changes are impacting digital advertising and privacy concerns are increasing. [ more ]