Forget ROAS? The New Retail Metrics Game | AdExchanger
ROAS can be misleading and may not reflect true impact, pushing for a shift towards metrics like ROMO that focus on broader business objectives.
How private equity's obsession with this one marketing metric stunts brand growth
ROAS, while popular for measuring marketing effectiveness, hinders long-term growth for private equity-backed brands by oversimplifying performance metrics.
How to balance ROAS, brand safety and suitability in social media advertising | MarTech
Marketers should balance ROAS with long-term brand-building metrics to ensure sustained success, particularly in social media advertising.
Forget ROAS? The New Retail Metrics Game | AdExchanger
ROAS can be misleading and may not reflect true impact, pushing for a shift towards metrics like ROMO that focus on broader business objectives.
How private equity's obsession with this one marketing metric stunts brand growth
ROAS, while popular for measuring marketing effectiveness, hinders long-term growth for private equity-backed brands by oversimplifying performance metrics.
How to balance ROAS, brand safety and suitability in social media advertising | MarTech
Marketers should balance ROAS with long-term brand-building metrics to ensure sustained success, particularly in social media advertising.