#roas

#roas

Mike Ryan's report on Google Ads Performance Max campaigns reveals both strengths and important insights influencers advertisers.

Advertisers are seeing improved ROAS with Performance Max campaigns, showing effectiveness in meeting demands.

The Search Partner Network has a significantly lower ROAS compared to Google Search ads.

ROAS measures efficiency in capturing demand but lacks focus on creating new demand, which is crucial for sustainable growth.

Focus on concrete metrics like conversions instead of vanity metrics such as impressions to measure marketing effectiveness.

ROAS can be misleading and may not reflect true impact, pushing for a shift towards metrics like ROMO that focus on broader business objectives.

ROAS, while popular for measuring marketing effectiveness, hinders long-term growth for private equity-backed brands by oversimplifying performance metrics.

Marketers should balance ROAS with long-term brand-building metrics to ensure sustained success, particularly in social media advertising.

UBS upgraded AppLovin to 'buy', citing better growth prospects from its ad tech capabilities and strong positioning in the gaming sector.

UBS upgraded AppLovin to 'buy' due to strong revenue growth prospects and favorable valuation, raising price target to $145 from $100.