"The campaign can look busy on the surface. Views are high, comments are positive, and the creators are asking when the next deal is coming. Then the CFO asks one question: what did we get back in revenue, and how do you know it came from this spend? When the answer leans on Earned Media Value (EMV) only, engagement rate, or brand awareness, the conversation usually ends with budget pressure."
"In 2026, that standard is changing. Vanity metrics might help you improve creativity, but they do not justify investment. What wins the budget is attribution to Net Revenue and profit, plus clear math that ties spend to Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and conversion. CFOs in particular and brands in general need performance-based influencer marketing. This guide shows how to calculate influencer marketing ROI using the same financial logic you would use for any growth channel."
Defending creator spend requires direct attribution to revenue, profit, and customer economics rather than relying on vanity metrics. CFOs require clear math linking spend to Net Revenue, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and conversions. ROAS reports gross revenue per dollar but ignores profitability, while ROI compares profit to total investment and captures true financial impact. Performance-based influencer marketing requires attribution models, a tracking stack, and separation of ROAS from profit-based ROI to prove campaigns drive profitable growth and withstand budget scrutiny.
Read at Business Matters
Unable to calculate read time
Collection
[
|
...
]