"TransUnion's meta-analysis showed that Reddit consistently outperforms other social platforms on return on ad spend (ROAS)."
"Even with a smaller share of market spend, Reddit delivers disproportionately more marketing-driven sales."
"In fact, it was more efficient than 4 out of 5 other paid social platforms."
"Use automated targeting to reach users beyond your manual targeting selections when it's likely to improve performance. This 24/7 optimization engine can improve performance across each stage of the marketing funnel, and helps advertisers spend less time on manual targeting, and more time on strategic decisions."
A TransUnion meta-analysis indicates Reddit consistently outperforms other social platforms on return on ad spend (ROAS). Reddit drives disproportionately more marketing-driven sales despite holding a smaller share of market spend. Reddit proved more efficient than four out of five other paid social platforms. Automated targeting can extend reach beyond manual targeting selections when likely to improve performance. The automated targeting engine operates 24/7, enhancing results across every stage of the marketing funnel and reducing time spent on manual targeting, enabling advertisers to focus on higher-level strategic decisions.
Read at Social Media Today
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