#media-mix-modeling

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Marketing
fromSocial Media Today
4 days ago

Reddit Highlights the Value of Reddit Ads for Tech Marketers

Reddit advertising delivers higher ROAS and more marketing-driven sales than most paid social platforms while automated targeting improves funnel performance and efficiency.
E-Commerce
fromAdExchanger
2 months ago

Why Alaska Airlines Sees Promise In Google Meridian | AdExchanger

Alaska Airlines employs a complex mix of measurement methodologies for effective marketing attribution.
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