#media-mix-modeling

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fromAdExchanger
3 days ago

Why Alaska Airlines Sees Promise In Google Meridian | AdExchanger

Alaska Airlines uses Google Analytics for multi-touch and data-driven attribution along with media mix modeling (MMM) to assess marketing effectiveness.
E-Commerce
Marketing
fromHubspot
4 months ago

Media Mix Modeling: What It Is and How to Use It [+ Examples]

Media mix modeling (MMM) is essential for understanding the impact of marketing channels and optimizing media planning for better results.
fromDigiday
4 months ago

WTF is open-source marketing mix modeling?

"Improving media mix modeling is a top priority for marketers, with 61% working on enhancing its speed and efficiency, highlighting its importance in the advertising landscape."
Marketing
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