#media-mix-modeling

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fromAdExchanger
3 weeks ago

Why Alaska Airlines Sees Promise In Google Meridian | AdExchanger

Alaska Airlines employs a complex mix of measurement methodologies for effective marketing attribution.
Marketing
fromHubspot
5 months ago

Media Mix Modeling: What It Is and How to Use It [+ Examples]

Media mix modeling (MMM) is essential for understanding the impact of marketing channels and optimizing media planning for better results.
Marketing
fromDigiday
5 months ago

WTF is open-source marketing mix modeling?

Marketers are prioritizing improvements in media mix modeling (MMM), with 61% focusing on enhancing efficiency and effectiveness.
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