"Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads. This obviously makes the reporting look off and bad for your ad campaigns. Google is aware of the issue and working on a fix. Prakash Chandra Durgapal posted about this on X the other day - he wrote: We are facing a serious issue with offline conversion uploads."
"~80% of the conversions uploaded to Google Ads via the offline upload method are not appearing in the Google Ads. ROAS bid strategy is malfunctioning, resulting in a significant drop in clicks. Ginny Marvin, the Google Ads Liaison, replied to that concern last night saying the team is working on resolving the issue. She wrote: Thank you for flagging. Our teams are working to resolve this issue with high priority."
Approximately 80% of offline conversions uploaded to Google Ads are not being recorded, producing inaccurate reporting and harming campaign performance. The missing conversion data is causing ROAS bid strategies to malfunction and a notable drop in clicks. Google has acknowledged the problem and designated the issue for a high-priority fix. Teams are actively working on resolving the upload and attribution errors. Advertisers relying on offline conversion uploads should expect incomplete data in Google Ads reporting until the platform-side issue is resolved.
Read at Search Engine Roundtable
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