Measurement: How to Navigate the Revolving DoorChris Andrews critiques the oversimplified dichotomy in marketing measurement, emphasizing the need for innovative solutions between art and science in advertising.
Why advertisers need a new omnichannel measurement approach amid a disconnected landscapeTraditional measurement in advertising is ineffective and outdated, necessitating an urgent overhaul to provide precise tracking of omnichannel campaigns.
Beyond Measurement ChallengesAd campaign measurement is increasingly complex due to evolving channels and privacy challenges.
Measuring ads amid walled gardens and the open webMulti-layered measurement is essential for successful advertising campaigns in a complicated ad ecosystem influenced by privacy changes and walled gardens.
How to tackle measurement as Google rolls out open-source marketing mix modelingMarketers need new solutions post third-party cookiesGoogle launches Meridian for MMM
Lyft Media expands measurement and targeting capabilities | MarTechLyft Media enhances ad measurement and targeting through partnerships with key adtech companies.
Measurement: How to Navigate the Revolving DoorChris Andrews critiques the oversimplified dichotomy in marketing measurement, emphasizing the need for innovative solutions between art and science in advertising.
Why advertisers need a new omnichannel measurement approach amid a disconnected landscapeTraditional measurement in advertising is ineffective and outdated, necessitating an urgent overhaul to provide precise tracking of omnichannel campaigns.
Beyond Measurement ChallengesAd campaign measurement is increasingly complex due to evolving channels and privacy challenges.
Measuring ads amid walled gardens and the open webMulti-layered measurement is essential for successful advertising campaigns in a complicated ad ecosystem influenced by privacy changes and walled gardens.
How to tackle measurement as Google rolls out open-source marketing mix modelingMarketers need new solutions post third-party cookiesGoogle launches Meridian for MMM
Lyft Media expands measurement and targeting capabilities | MarTechLyft Media enhances ad measurement and targeting through partnerships with key adtech companies.
How to Build Your Social Media Dashboard in 3 StepsA social media dashboard visually represents key metrics to demonstrate the impact of social media efforts.
Council Post: Upleveling Social Media Measurement In Our Era Of AccountabilityAttribution and measurement are top investment priorities for marketers in 2025, reflecting a shift towards accountability in marketing.
Redefining Marketing Measurement with IncrementalityMarketers should move beyond last-click attribution for better measurement of marketing success.
How to Build Your Social Media Dashboard in 3 StepsA social media dashboard visually represents key metrics to demonstrate the impact of social media efforts.
Council Post: Upleveling Social Media Measurement In Our Era Of AccountabilityAttribution and measurement are top investment priorities for marketers in 2025, reflecting a shift towards accountability in marketing.
Redefining Marketing Measurement with IncrementalityMarketers should move beyond last-click attribution for better measurement of marketing success.
Julieta Aranda: 'What is the time of dreaming?'Julieta Aranda's exhibition explores the complexities of time and measurement, reflecting her two-decade investigative practice.
2025 is the year for B2B brands to embrace CTV | MarTechConnected TV (CTV) offers significant opportunities for brand awareness, especially in B2B, but requires proper expectations and long-term investment for measurement.
PR needs PR: How to step into the spotlight in 2025 - PR DailyCommunicators need to advocate for their own value and impact in PR.The PR industry faces challenges with self-promotion and measurement.LinkedIn is becoming a crucial platform for PR professionals to build visibility.
4 categories you must measure in your media relations campaign - PR DailyMeasurement is crucial in PR as it provides insights into the effectiveness of efforts and helps demonstrate value to organizational leadership.
PR needs PR: How to step into the spotlight in 2025 - PR DailyCommunicators need to advocate for their own value and impact in PR.The PR industry faces challenges with self-promotion and measurement.LinkedIn is becoming a crucial platform for PR professionals to build visibility.
4 categories you must measure in your media relations campaign - PR DailyMeasurement is crucial in PR as it provides insights into the effectiveness of efforts and helps demonstrate value to organizational leadership.
How to Measure the Impact of Generative AI Tools in Software Development - DevOps.comIntegrating GenAI tools enhances developer productivity and experience, but organizations must effectively measure their impact to realize true value.
How to Measure DevOps Success Effectively in 2025 - DevOps.comEffective DevOps measurement requires fresh, informed metrics that focus on meaningful outcomes rather than outdated or misleading indicators.
Here's How Many Shots You Can Get Out Of A 750mL Liquor Bottle - Tasting TableOne 750mL liquor bottle yields approximately 17 shots based on a standard 1.5 ounce pour in the U.S.
4 'non-negotiables' for UK advertisers to end 2024 with the foundations for growthImplementing essential non-negotiables in marketing strategies is crucial for achieving resilience and accuracy in a rapidly changing environment.
What is the origin of quantum uncertainty?The universe operates on probabilistic laws at a quantum level, contributing to inherent uncertainty in measurements.
Two places at once: superposed crystal could test whether gravity obeys quantum lawsProposed experiment aims to explore if gravity measurements obey quantum mechanics' principles.
What is the origin of quantum uncertainty?The universe operates on probabilistic laws at a quantum level, contributing to inherent uncertainty in measurements.
Two places at once: superposed crystal could test whether gravity obeys quantum lawsProposed experiment aims to explore if gravity measurements obey quantum mechanics' principles.
Harvard exhibit weighs in on history of colonial measurementsEuropean measurements during colonization justified exploitation and racial theories, revealing measurement's subjective nature.
How Performance Advertisers Are Working Backward To Build Their Brands | AdExchangerAdvertisers must embrace full-funnel visibility and precise measurements to enhance brand advertising effectiveness, breaking away from outdated mass media paradigms.
A synergized 'key sales period' strategy: Maximizing performance at peak timesLinking digital PR, SEO, and paid media can optimize peak sales periods for brands by aligning strategies and measuring success across departments.
What marketers must do to get retail media measurement rightRetail media's effectiveness measurement remains unrefined despite opportunities offered by first-party data and transactional records.
Media Buying Briefing: How incremental testing helps tackle cookie, attribution challengesIncremental testing can enhance measurement accuracy for media agencies in a complex digital landscape.
How Performance Advertisers Are Working Backward To Build Their Brands | AdExchangerAdvertisers must embrace full-funnel visibility and precise measurements to enhance brand advertising effectiveness, breaking away from outdated mass media paradigms.
A synergized 'key sales period' strategy: Maximizing performance at peak timesLinking digital PR, SEO, and paid media can optimize peak sales periods for brands by aligning strategies and measuring success across departments.
What marketers must do to get retail media measurement rightRetail media's effectiveness measurement remains unrefined despite opportunities offered by first-party data and transactional records.
Media Buying Briefing: How incremental testing helps tackle cookie, attribution challengesIncremental testing can enhance measurement accuracy for media agencies in a complex digital landscape.
Measuring Design System SuccessMeasuring design system success involves evaluating output, usage, and adherence through specific metrics.
For DEI to survive it needs this strategyDEI initiatives are under scrutiny due to reduced funding, lack of leadership support, and ineffective measurement.Siloed DEI efforts result in decreased impact and misinterpretation of sentiments among majority employees.
How To Measure Employee Engagement: 10 Key MetricsEmployee engagement is crucial for organizational success. Measuring engagement through key metrics is essential for maintaining employee satisfaction and fostering a productive work environment.
For DEI to survive it needs this strategyDEI initiatives are under scrutiny due to reduced funding, lack of leadership support, and ineffective measurement.Siloed DEI efforts result in decreased impact and misinterpretation of sentiments among majority employees.
How To Measure Employee Engagement: 10 Key MetricsEmployee engagement is crucial for organizational success. Measuring engagement through key metrics is essential for maintaining employee satisfaction and fostering a productive work environment.
ISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race | AdExchangerThe TV industry is working on bringing order to measurement by certifying iSpot as a national currency for TV ads.
Google's UK VP of marketing: 'It's not too late to be early' with AIMastering measurement is crucial for AI-powered advertising success in 2024.
The future of employer branding is conversation. Here's why.Employer branding is crucial for a company's success, focusing on the entire employee experience.
6 experts on what's changing in retail mediaRetail media growth driven by measurement and high-quality data.
LinkedIn Shares Tips To Help Marketers Maximize Campaign Performance [Infographic]B2B marketers can maximize campaigns by leveraging AI, attribution, and improved measurement amidst changing data privacy regulations.
LinkedIn Shares Tips to Help Marketers Maximize Campaign Performance [Infographic]B2B marketers can leverage AI, attribution, and measurement for campaign success.
6 experts on what's changing in retail mediaRetail media growth driven by measurement and high-quality data.
LinkedIn Shares Tips To Help Marketers Maximize Campaign Performance [Infographic]B2B marketers can maximize campaigns by leveraging AI, attribution, and improved measurement amidst changing data privacy regulations.
LinkedIn Shares Tips to Help Marketers Maximize Campaign Performance [Infographic]B2B marketers can leverage AI, attribution, and measurement for campaign success.
Attribution and Granular Targeting Top Buyers' Wish List for Netflix's AdtechNetflix is in-housing its adtech to improve capabilities like measurement and targeting, addressing industry gaps.
Nvidia thinks it's time to start measuring data center efficiency by other metrics - is the age of PUE over?Nvidia suggests moving on from PUE to a new measure of data center efficiency for real-world applications.
Future of TV Briefing: How upfront ad sellers' 'advanced audiences' pitches have, um, advanced this yearTV networks and ad sellers are emphasizing targeting capabilities and measurement for strategic audiences in this year's upfront market.
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscapeRetailers are enhancing their retail media networks like CVS's CMX, focusing on solving measurement and attribution challenges in the industry amid Google's third-party cookie changes.
Top KPI Marketing Metrics to Track in 2024Effective marketing KPIs are crucial for measuring and optimizing marketing strategies.
Mathematicians Explain Why Some Lengths Can't Be MeasuredMathematicians in the late 19th-century began to question how to measure abstract sets, leading to the development of set theory as a cornerstone for measurement.
The DrumFragmentation is the main challenge for marketers in combining martech and adtech.Understanding audience and effective measurement are key opportunities for marketers amidst the fragmentation.
Most CMOs want innovation. Most don't understand it is a spectrumMarketers want innovation but struggle to measure it effectively. Only 6% of executives are content with their company's innovation performance.
The DrumFragmentation is the main challenge for marketers in combining martech and adtech.Understanding audience and effective measurement are key opportunities for marketers amidst the fragmentation.
Most CMOs want innovation. Most don't understand it is a spectrumMarketers want innovation but struggle to measure it effectively. Only 6% of executives are content with their company's innovation performance.
Must-See Sessions At CTV Connect | AdExchangerBuyers require a lot from their CTV partners, including measurement.Programmatic CTV ad buying brings flexibility and optionality but faces bid duplication challenges.
Emotions and Web-Based Training: Enhancing Learning Outcomes - eLearningUnderstanding emotions in WBT enhances learning experiences.
Why Impact Investors Should Require a Framework for Measuring Success | EntrepreneurMeasurement is crucial in impact investing to validate missions and progress.