Why advertisers need a new omnichannel measurement approach amid a disconnected landscape
Traditional measurement in advertising is ineffective and outdated, necessitating an urgent overhaul to provide precise tracking of omnichannel campaigns.
Beyond Measurement Challenges
Ad campaign measurement is increasingly complex due to evolving channels and privacy challenges.
Measuring ads amid walled gardens and the open web
Multi-layered measurement is essential for successful advertising campaigns in a complicated ad ecosystem influenced by privacy changes and walled gardens.
How to tackle measurement as Google rolls out open-source marketing mix modeling
Marketers need new solutions post third-party cookies
Google launches Meridian for MMM
Lyft Media expands measurement and targeting capabilities | MarTech
Lyft Media enhances ad measurement and targeting through partnerships with key adtech companies.
Essential Viewing: Is CTV 2024's Must-Have for Media Planners? - ExchangeWire.com
CTV is the hottest ticket for media planners in 2024
The shift towards streaming has unlocked tremendous opportunity for programmatic
Why advertisers need a new omnichannel measurement approach amid a disconnected landscape
Traditional measurement in advertising is ineffective and outdated, necessitating an urgent overhaul to provide precise tracking of omnichannel campaigns.
Beyond Measurement Challenges
Ad campaign measurement is increasingly complex due to evolving channels and privacy challenges.
Measuring ads amid walled gardens and the open web
Multi-layered measurement is essential for successful advertising campaigns in a complicated ad ecosystem influenced by privacy changes and walled gardens.
How to tackle measurement as Google rolls out open-source marketing mix modeling
Marketers need new solutions post third-party cookies
Google launches Meridian for MMM
Lyft Media expands measurement and targeting capabilities | MarTech
Lyft Media enhances ad measurement and targeting through partnerships with key adtech companies.
Essential Viewing: Is CTV 2024's Must-Have for Media Planners? - ExchangeWire.com
CTV is the hottest ticket for media planners in 2024
The shift towards streaming has unlocked tremendous opportunity for programmatic
How Performance Advertisers Are Working Backward To Build Their Brands | AdExchanger
Advertisers must embrace full-funnel visibility and precise measurements to enhance brand advertising effectiveness, breaking away from outdated mass media paradigms.
A synergized 'key sales period' strategy: Maximizing performance at peak times
Linking digital PR, SEO, and paid media can optimize peak sales periods for brands by aligning strategies and measuring success across departments.
What marketers must do to get retail media measurement right
Retail media's effectiveness measurement remains unrefined despite opportunities offered by first-party data and transactional records.
Media Buying Briefing: How incremental testing helps tackle cookie, attribution challenges
Incremental testing can enhance measurement accuracy for media agencies in a complex digital landscape.
How Performance Advertisers Are Working Backward To Build Their Brands | AdExchanger
Advertisers must embrace full-funnel visibility and precise measurements to enhance brand advertising effectiveness, breaking away from outdated mass media paradigms.
A synergized 'key sales period' strategy: Maximizing performance at peak times
Linking digital PR, SEO, and paid media can optimize peak sales periods for brands by aligning strategies and measuring success across departments.
What marketers must do to get retail media measurement right
Retail media's effectiveness measurement remains unrefined despite opportunities offered by first-party data and transactional records.
Media Buying Briefing: How incremental testing helps tackle cookie, attribution challenges
Incremental testing can enhance measurement accuracy for media agencies in a complex digital landscape.
DEI initiatives are under scrutiny due to reduced funding, lack of leadership support, and ineffective measurement.
Siloed DEI efforts result in decreased impact and misinterpretation of sentiments among majority employees.
How To Measure Employee Engagement: 10 Key Metrics
Employee engagement is crucial for organizational success. Measuring engagement through key metrics is essential for maintaining employee satisfaction and fostering a productive work environment.
For DEI to survive it needs this strategy
DEI initiatives are under scrutiny due to reduced funding, lack of leadership support, and ineffective measurement.
Siloed DEI efforts result in decreased impact and misinterpretation of sentiments among majority employees.
How To Measure Employee Engagement: 10 Key Metrics
Employee engagement is crucial for organizational success. Measuring engagement through key metrics is essential for maintaining employee satisfaction and fostering a productive work environment.
Nvidia thinks it's time to start measuring data center efficiency by other metrics - is the age of PUE over?
Nvidia suggests moving on from PUE to a new measure of data center efficiency for real-world applications.
Future of TV Briefing: How upfront ad sellers' 'advanced audiences' pitches have, um, advanced this year
TV networks and ad sellers are emphasizing targeting capabilities and measurement for strategic audiences in this year's upfront market.
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Retailers are enhancing their retail media networks like CVS's CMX, focusing on solving measurement and attribution challenges in the industry amid Google's third-party cookie changes.
Mathematicians Explain Why Some Lengths Can't Be Measured
Mathematicians in the late 19th-century began to question how to measure abstract sets, leading to the development of set theory as a cornerstone for measurement.
Buyers require a lot from their CTV partners, including measurement.
Programmatic CTV ad buying brings flexibility and optionality but faces bid duplication challenges.
Time is the real measure of user's satisfaction
Product ratings can be manipulated to serve different purposes and may not accurately reflect the quality of a product.
A fair approach to measuring user satisfaction involves measuring factors such as time savings, task efficiency, and current quality.
Future of TV Briefing: Measurement currency combatants take center stage at IAB's Annual Leadership Meeting
The measurement war between Comscore, iSpot.tv, VideoAmp, and Nielsen continues, with tensions flaring during an on-stage session at the IAB Annual Leadership Meeting.
VideoAmp's Peter Liguori criticized Nielsen's panel-based measurement system, while Nielsen's CEO Karthik Rao pushed back, leading to further disagreements throughout the session.
Developer experience is more important than developer productivity | TechCrunch
There is an obsession with measuring developer productivity
Improving developer experience is key to improving productivity
No Long-Tail Publishers, CPMs or CPAs: What Digital Advertising Should Leave Behind in 2024
Third-party cookies are disappearing, leading marketers to reevaluate measurement and alternative metrics.
Panelists at Adweek's Outlook 2024 event expressed skepticism about the longevity of measurement frameworks without third-party cookies.
Emotions and Web-Based Training: Enhancing Learning Outcomes - eLearning
Understanding emotions in WBT enhances learning experiences.
4 categories you must measure in your media relations campaign - PR Daily
Measurement is crucial in PR as it provides insights into the effectiveness of efforts and helps demonstrate value to organizational leadership.
Why Impact Investors Should Require a Framework for Measuring Success | Entrepreneur
Measurement is crucial in impact investing to validate missions and progress.