Chris Andrews critiques the oversimplified dichotomy in marketing measurement, emphasizing the need for innovative solutions between art and science in advertising.
The real reason marketing measurement keeps failing | MarTech
Marketers face challenges in measurement due to fragmented systems, inconsistent standards, and outdated models, hindering effective performance assessment.
Chris Andrews critiques the oversimplified dichotomy in marketing measurement, emphasizing the need for innovative solutions between art and science in advertising.
The real reason marketing measurement keeps failing | MarTech
Marketers face challenges in measurement due to fragmented systems, inconsistent standards, and outdated models, hindering effective performance assessment.
7 Proven Ways To Measure Training ROI And Why It Matters
The nagging question persists, 'Is it actually working?' Without concrete proof of impact, training programs risk being relegated to the 'nice-to-have' category.
2025 is the year for B2B brands to embrace CTV | MarTech
Connected TV (CTV) is gaining traction as a major media channel, offering unique opportunities for brand awareness and advanced digital targeting, especially in B2B sectors.
Harvard exhibit weighs in on history of colonial measurements
The exhibition uses historical artifacts from the museum's collection and a variety of loaning institutions to tell the story of colonial measurements.
Emotions and Web-Based Training: Enhancing Learning Outcomes - eLearning
Emotions influence cognitive processes like attention and memory. Positive emotions enhance engagement, while negative emotions hinder concentration and retention.