CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Retailers are enhancing their retail media networks like CVS's CMX, focusing on solving measurement and attribution challenges in the industry amid Google's third-party cookie changes. [ more ]
Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
Netflix's ad-supported plan has 40 million users, partners with key platforms for advertisers, and plans to launch an in-house ad tech platform. [ more ]
Target One Audience, Measure Another: The Definition Of TV-Buying Insanity | AdExchanger
TV measurement in the media industry is based on outdated methods and focuses on age and gender breakdowns instead of a brand's unique target audience.
Recent advancements in TV measurement, such as automated content recognition and TV attribution, have improved capabilities but the question of viewership remains complex due to fragmentation by platform, device, and content type. [ more ]
Magellan AI partners with Sounder for post-campaign measurement and verifications in podcast advertising - RAIN News
Sounder and Magellan AI have partnered to provide advertisers with a comprehensive post-campaign measurement and verification solution.
Magellan AI will deliver insights into campaign performance and audience engagement, while Sounder will focus on ensuring brand-appropriate environments for advertisements.
The partnership combines attribution analytics with brand safety and suitability services, offering a holistic solution for advertisers. [ more ]
Innovid study examines impact of measurement and optimization gaps across CTV campaigns
Advertisers are facing challenges in measuring and optimizing campaigns across different platforms and services.
A disconnect exists between measuring performance on one platform and optimizing on another, leading to poor ad performance and less effective ROI. [ more ]
Most CMOs want innovation. Most don't understand it is a spectrum
Marketers want innovation but struggle to measure it effectively. Only 6% of executives are content with their company's innovation performance. [ more ]
Future of TV Briefing: Measurement currency combatants take center stage at IAB's Annual Leadership Meeting
The measurement war between Comscore, iSpot.tv, VideoAmp, and Nielsen continues, with tensions flaring during an on-stage session at the IAB Annual Leadership Meeting.
VideoAmp's Peter Liguori criticized Nielsen's panel-based measurement system, while Nielsen's CEO Karthik Rao pushed back, leading to further disagreements throughout the session. [ more ]
How in-store technology will bolster retail media networks | MarTech
Retail media networks (RMNs) are receiving more support from in-store technologies, according to a report by the IAB.
The IAB will launch a digital out-of-home (DOOH) and in-store retail media working group to develop a playbook for retailers, agencies, and brands. [ more ]
Mathematicians Explain Why Some Lengths Can't Be Measured
Mathematicians in the late 19th-century began to question how to measure abstract sets, leading to the development of set theory as a cornerstone for measurement. [ more ]
How To Measure Employee Engagement: 10 Key Metrics
Employee engagement is crucial for organizational success. Measuring engagement through key metrics is essential for maintaining employee satisfaction and fostering a productive work environment. [ more ]
Hey There: Attention Metrics Stifled By Lack Of Resources
Marketers recognize the significance of attention metrics but lack the resources and understanding to measure it.
83% of media experts think it's important for their company to have an attention strategy, and 79% report substantial improvements in revenue opportunities since implementing a strategy. [ more ]