#measurement

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#marketing
fromAdExchanger
3 weeks ago
E-Commerce

The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement | AdExchanger

fromAdExchanger
3 weeks ago
E-Commerce

The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement | AdExchanger

Marketing tech
fromMarTech
3 months ago

The real reason marketing measurement keeps failing | MarTech

Marketers face challenges in measurement due to fragmented systems, inconsistent standards, and outdated models, hindering effective performance assessment.
Marketing tech
fromThe Drum
3 months ago

Measure what matters: where maths meets magic in modern marketing

Marketers must shift from efficiency metrics to insights that drive growth.
Effective measurement bridges the gap between data and creativity in marketing.
more#marketing
fromMarTech
3 weeks ago

Distributed storefronts demand smarter, faster brand strategy | MarTech

The commerce landscape is evolving into a real-time, interconnected ecosystem where every media interaction acts as a storefront.
fromTasting Table
1 month ago

The Crucial Step To Take Before Welcoming New Appliances Into Your Kitchen - Tasting Table

When buying new appliances, precise measurements of the kitchen area are crucial to ensure the new fittings will fit correctly and operate properly.
Renovation
Data science
fromHackernoon
4 years ago

What If Your 'Messy' Data Is Actually Perfect? | HackerNoon

Success Metrics layer guides transformation by defining what success looks like and how to recognize achievement.
fromMarTech
1 month ago

New IAB Framework aims to bring clarity to gaming ads | MarTech

IAB's Gaming Measurement Framework standardizes metrics for gaming ad campaigns, enhancing understanding, comparison, and optimization.
OMG science
fromBig Think
3 months ago

Brian Cox: The incomprehensible scales that rule the Universe

Human perspective distorts our understanding of space and time, as explored by physicist Brian Cox.
fromDigiday
3 months ago

'Trade Desk is the Spirit Airlines of the DSP world': Overheard at the Digiday Programmatic Marketing Summit

In my view, we've been handicapped as marketers by not having enough information to tell a positive story around what CTV is bringing to the bottom line.
Media industry
fromenglish.elpais.com
3 months ago

What does it mean to live well? Global project describes keys to human flourishing in over 40 indicators

The shift in mindset during the Industrial Revolution diminished the value of work and nature, focusing instead on abstract numbers.
A new research project seeks to redefine measurement by focusing on human well-being and happiness.
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