How Performance Advertisers Are Working Backward To Build Their Brands | AdExchanger
Advertisers must embrace full-funnel visibility and precise measurements to enhance brand advertising effectiveness, breaking away from outdated mass media paradigms.
Beyond Measurement Challenges
Ad campaign measurement is increasingly complex due to evolving channels and privacy challenges.
A synergized 'key sales period' strategy: Maximizing performance at peak times
Linking digital PR, SEO, and paid media can optimize peak sales periods for brands by aligning strategies and measuring success across departments.
What marketers must do to get retail media measurement right
Retail media's effectiveness measurement remains unrefined despite opportunities offered by first-party data and transactional records.
Media Buying Briefing: How incremental testing helps tackle cookie, attribution challenges
Incremental testing can enhance measurement accuracy for media agencies in a complex digital landscape.
How Performance Advertisers Are Working Backward To Build Their Brands | AdExchanger
Advertisers must embrace full-funnel visibility and precise measurements to enhance brand advertising effectiveness, breaking away from outdated mass media paradigms.
Beyond Measurement Challenges
Ad campaign measurement is increasingly complex due to evolving channels and privacy challenges.
A synergized 'key sales period' strategy: Maximizing performance at peak times
Linking digital PR, SEO, and paid media can optimize peak sales periods for brands by aligning strategies and measuring success across departments.
What marketers must do to get retail media measurement right
Retail media's effectiveness measurement remains unrefined despite opportunities offered by first-party data and transactional records.
Media Buying Briefing: How incremental testing helps tackle cookie, attribution challenges
Incremental testing can enhance measurement accuracy for media agencies in a complex digital landscape.
Why advertisers need a new omnichannel measurement approach amid a disconnected landscape
Traditional measurement in advertising is ineffective and outdated, necessitating an urgent overhaul to provide precise tracking of omnichannel campaigns.
How to tackle measurement as Google rolls out open-source marketing mix modeling
Marketers need new solutions post third-party cookies
Google launches Meridian for MMM
Lyft Media expands measurement and targeting capabilities | MarTech
Lyft Media enhances ad measurement and targeting through partnerships with key adtech companies.
Essential Viewing: Is CTV 2024's Must-Have for Media Planners? - ExchangeWire.com
CTV is the hottest ticket for media planners in 2024
The shift towards streaming has unlocked tremendous opportunity for programmatic
Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
Netflix's ad-supported plan has 40 million users, partners with key platforms for advertisers, and plans to launch an in-house ad tech platform.
Target One Audience, Measure Another: The Definition Of TV-Buying Insanity | AdExchanger
TV measurement in the media industry is based on outdated methods and focuses on age and gender breakdowns instead of a brand's unique target audience.
Recent advancements in TV measurement, such as automated content recognition and TV attribution, have improved capabilities but the question of viewership remains complex due to fragmentation by platform, device, and content type.
Why advertisers need a new omnichannel measurement approach amid a disconnected landscape
Traditional measurement in advertising is ineffective and outdated, necessitating an urgent overhaul to provide precise tracking of omnichannel campaigns.
How to tackle measurement as Google rolls out open-source marketing mix modeling
Marketers need new solutions post third-party cookies
Google launches Meridian for MMM
Lyft Media expands measurement and targeting capabilities | MarTech
Lyft Media enhances ad measurement and targeting through partnerships with key adtech companies.
Essential Viewing: Is CTV 2024's Must-Have for Media Planners? - ExchangeWire.com
CTV is the hottest ticket for media planners in 2024
The shift towards streaming has unlocked tremendous opportunity for programmatic
Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
Netflix's ad-supported plan has 40 million users, partners with key platforms for advertisers, and plans to launch an in-house ad tech platform.
Target One Audience, Measure Another: The Definition Of TV-Buying Insanity | AdExchanger
TV measurement in the media industry is based on outdated methods and focuses on age and gender breakdowns instead of a brand's unique target audience.
Recent advancements in TV measurement, such as automated content recognition and TV attribution, have improved capabilities but the question of viewership remains complex due to fragmentation by platform, device, and content type.
DEI initiatives are under scrutiny due to reduced funding, lack of leadership support, and ineffective measurement.
Siloed DEI efforts result in decreased impact and misinterpretation of sentiments among majority employees.
How To Measure Employee Engagement: 10 Key Metrics
Employee engagement is crucial for organizational success. Measuring engagement through key metrics is essential for maintaining employee satisfaction and fostering a productive work environment.
For DEI to survive it needs this strategy
DEI initiatives are under scrutiny due to reduced funding, lack of leadership support, and ineffective measurement.
Siloed DEI efforts result in decreased impact and misinterpretation of sentiments among majority employees.
How To Measure Employee Engagement: 10 Key Metrics
Employee engagement is crucial for organizational success. Measuring engagement through key metrics is essential for maintaining employee satisfaction and fostering a productive work environment.
Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus
Brands' influencer marketing RFPs are focused on measurement, attribution, and staying abreast of emerging trends.
Marketers are requiring more sophisticated metrics for influencer marketing campaigns and want to plug data into their own dashboards.
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Retailers are enhancing their retail media networks like CVS's CMX, focusing on solving measurement and attribution challenges in the industry amid Google's third-party cookie changes.
Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus
Brands' influencer marketing RFPs are focused on measurement, attribution, and staying abreast of emerging trends.
Marketers are requiring more sophisticated metrics for influencer marketing campaigns and want to plug data into their own dashboards.
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Retailers are enhancing their retail media networks like CVS's CMX, focusing on solving measurement and attribution challenges in the industry amid Google's third-party cookie changes.
Mathematicians Explain Why Some Lengths Can't Be Measured
Mathematicians in the late 19th-century began to question how to measure abstract sets, leading to the development of set theory as a cornerstone for measurement.
How in-store technology will bolster retail media networks | MarTech
Retail media networks (RMNs) are receiving more support from in-store technologies, according to a report by the IAB.
The IAB will launch a digital out-of-home (DOOH) and in-store retail media working group to develop a playbook for retailers, agencies, and brands.
Future of TV Briefing: Measurement currency combatants take center stage at IAB's Annual Leadership Meeting
The measurement war between Comscore, iSpot.tv, VideoAmp, and Nielsen continues, with tensions flaring during an on-stage session at the IAB Annual Leadership Meeting.
VideoAmp's Peter Liguori criticized Nielsen's panel-based measurement system, while Nielsen's CEO Karthik Rao pushed back, leading to further disagreements throughout the session.
How in-store technology will bolster retail media networks | MarTech
Retail media networks (RMNs) are receiving more support from in-store technologies, according to a report by the IAB.
The IAB will launch a digital out-of-home (DOOH) and in-store retail media working group to develop a playbook for retailers, agencies, and brands.
Future of TV Briefing: Measurement currency combatants take center stage at IAB's Annual Leadership Meeting
The measurement war between Comscore, iSpot.tv, VideoAmp, and Nielsen continues, with tensions flaring during an on-stage session at the IAB Annual Leadership Meeting.
VideoAmp's Peter Liguori criticized Nielsen's panel-based measurement system, while Nielsen's CEO Karthik Rao pushed back, leading to further disagreements throughout the session.
Measuring the effectiveness of content marketing is essential to ensure time and resources are well-spent.
Content marketing benefits businesses by building trust, being cost-effective, and enhancing online visibility through SEO.
Hey There: Attention Metrics Stifled By Lack Of Resources
Marketers recognize the significance of attention metrics but lack the resources and understanding to measure it.
83% of media experts think it's important for their company to have an attention strategy, and 79% report substantial improvements in revenue opportunities since implementing a strategy.
Why a martech company is launching an all-in-one tool to simplify, measure the gaming advertising landscape
Livewire has launched Gameview, an ad tech platform designed to help advertisers reach gamers.
Gameview is a data management platform that allows users to build, activate, and measure gaming advertising campaigns.
The platform analyzes the placement, interaction rates, and in-view time of in-game assets to measure the effectiveness of campaigns.
ADV Webinar: Data Quality - The ROI of Adding Intelligence to Data - DATAVERSITY
Data Quality is critical to the success of projects and strategic initiatives
Measuring the quality of data is essential for improvement
Emotions and Web-Based Training: Enhancing Learning Outcomes - eLearning
Understanding emotions in WBT enhances learning experiences.
4 categories you must measure in your media relations campaign - PR Daily
Measurement is crucial in PR as it provides insights into the effectiveness of efforts and helps demonstrate value to organizational leadership.
Why Impact Investors Should Require a Framework for Measuring Success | Entrepreneur
Measurement is crucial in impact investing to validate missions and progress.