#measurement

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fromThe Drum
20 hours ago

Has your marketing funnel collapsed? You're not alone, say media experts at The Drum Live

"I think the biggest change is the lack of rigidity, which I think is a good thing in that sort of classic funnel marketers always like to talk about. What we're seeing, or have seen over the last few years, is that channels can play any role. And that's brilliant from a planning point of view, because it gives us creativity. It gives us flexibility to kind of do more interesting things, rather than the sort of classic broadcast-to-narrowcast targeting that we used to do."
Marketing
Marketing tech
fromThe Drum
2 days ago

New TV is a gamechanger, for brands of every size

TV advertising combining linear, CTV, and BVOD is increasingly accessible, measurable, and drives performance and incremental reach, even for smaller brands.
Marketing
fromAdExchanger
3 days ago

Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace | AdExchanger

Prepare early, prioritize creative execution, measure effectively, and use peak retail events like Amazon Prime Day to test strategies that maximize holiday campaign performance.
fromExchangewire
4 days ago

The Wires 2025: Categories Shortlist Revealed

ExchangeWire's The Wires Awards recognises the most innovative individuals and players in the ad tech space, with our categories spanning ad campaigns and strategy, data and solutions, AI, measurement, commerce, partnerships, and more. For our judging panel, we've gathered a range of experts to represent the industry, including individuals from publishers, brands, agencies. Businesses include The Telegraph, Havas Media Network, Condé Nast, Warner Bros. Discovery, the7stars, Adidas, 4Sales, and The Coca-Cola Company, among many others.
Marketing tech
Marketing tech
fromDigiday
1 week ago

The Rundown: Recapping Digiday's four onstage interviews during DMexco 2025

Commerce and ad tech must evolve through agency-led, interoperable, AI-powered strategies, improved measurement, and privacy-friendly transaction data to drive unified, incremental outcomes.
fromPsychology Today
1 week ago

Your Personality May Change Day to Day More Than You Realize

The idea that personality never changes once you reach adulthood continues to be challenged by study after study. There's one big problem, however, even with the most sophisticated study, they use the wrong measure of personality. The well-known Five Factor Model, or Big Five, with its scales that measure neuroticism, openness, extraversion, conscientiousness, and agreeableness, wasn't designed for anything other than one-time, stable measurements.
Psychology
#retail-media
fromDigiday
2 weeks ago
Marketing

'The year where I don't roll my eyes' at retail: Bayer's programmatic and digital lead on the state of retail media

fromForbes
3 weeks ago
Marketing tech

How Circana's Cara Pratt Plans To Fix Retail Media's $60BN Measurement Problem

fromDigiday
2 weeks ago
Marketing

'The year where I don't roll my eyes' at retail: Bayer's programmatic and digital lead on the state of retail media

fromForbes
3 weeks ago
Marketing tech

How Circana's Cara Pratt Plans To Fix Retail Media's $60BN Measurement Problem

fromPsychology Today
1 week ago

How Courageous Are You?

Imagine the negative event or possibility in question and feel the intensity of the feeling you experience in catastrophizing about it. While keying into your negative feeling, rank how bad the event in question feels on the 10-point negative values scale. Focus now on rationally assessing how bad the possibility really is. When you think of very bad things like earthquakes and tsunamis, is this truly as bad as
Mental health
Marketing
fromThe Drum
2 weeks ago

Why only 3% of marketers truly unite brand and demand

Organizations that unify brand and demand marketing achieve far higher marketing-sourced revenue, but most firms still prioritize short-term demand investments.
#commerce-media
Marketing
fromMarTech
2 weeks ago

Your quick guide to marketing attribution models | MarTech

Common attribution models—last-click, first-click, and linear—allocate conversion credit differently and suit different goals: quick measurement, awareness, or balanced journey analysis.
Marketing
fromThe Drum
2 weeks ago

How should you reply when a client says 'just make it go viral'?

Virality must be carefully crafted through cultural insight, attention to detail, and measured response; early exposure alone does not guarantee commercial value.
Marketing
fromForbes
3 weeks ago

Five Better Interview Questions For Communications Professionals

Modern communications professionals deliver strategic, multichannel programs beyond media relations, prioritizing content, messaging, influencer partnerships, measurement, and business-aligned outcomes.
fromAdExchanger
3 weeks ago

Conversion APIs Are Becoming Table Stakes - But Not All Brands Have Bought In | AdExchanger

You know the old adage "garbage in, garbage out"? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in end-to-end automated systems for planning, launching and optimizing ad campaigns, but they still need high-quality data inputs to feed those tools.
Marketing tech
Marketing
fromDigiday
3 weeks ago

The creator economy wants to be a mature media channel, but measurement is holding it back

Creator economy is maturing into a media channel but measurement fragmentation, inconsistent attribution, and price standardization issues threaten continued growth.
Marketing tech
fromDigiday
4 weeks ago

Why Ace Hardware believes its RMN can be a late-stage competitor - without 'homegrowing anything'

Ace Hardware launched RedVest Media retail media network to capture late-mover advantages by offering onsite and offsite ad solutions, standardized measurement, and a plug-and-play tech stack.
Marketing tech
fromThe Drum
1 month ago

Privacy is powering the next wave of measurement innovation

Privacy shifts marketing measurement from user-level attribution to consent-driven, aggregate and causal methods, enabling responsible measurement via tools like publisher-led data clean rooms.
Marketing
fromDigiday
1 month ago

Marketers increasingly pressured to show their creator spend is worth it - with harder metrics

Marketers are shifting from vanity metrics to bottom-of-funnel measurements for creator content, yet proving business impact remains difficult due to fragmented data and standards.
fromRAIN News
1 month ago

Podtrac Top Podcasts By Country - broad range of shows & lots of sorting options

Podtrac released its Top Podcasts By Country list, showcasing the #1 podcast in 48 countries, highlighting the publisher and topical category of each podcast.
Podcast
#marketing
fromAdExchanger
2 months ago
E-Commerce

The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement | AdExchanger

fromAdExchanger
2 months ago
E-Commerce

The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement | AdExchanger

Marketing tech
fromMarTech
4 months ago

The real reason marketing measurement keeps failing | MarTech

Marketers face challenges in measurement due to fragmented systems, inconsistent standards, and outdated models, hindering effective performance assessment.
Marketing tech
fromThe Drum
4 months ago

Measure what matters: where maths meets magic in modern marketing

Marketers must shift from efficiency metrics to insights that drive growth.
Effective measurement bridges the gap between data and creativity in marketing.
E-Commerce
fromMarTech
2 months ago

Distributed storefronts demand smarter, faster brand strategy | MarTech

The commerce landscape is evolving into a real-time, interconnected ecosystem where every media interaction acts as a storefront.
fromTasting Table
2 months ago

The Crucial Step To Take Before Welcoming New Appliances Into Your Kitchen - Tasting Table

When buying new appliances, precise measurements of the kitchen area are crucial to ensure the new fittings will fit correctly and operate properly.
Renovation
Data science
fromHackernoon
4 years ago

What If Your 'Messy' Data Is Actually Perfect? | HackerNoon

Success Metrics layer guides transformation by defining what success looks like and how to recognize achievement.
Marketing tech
fromMarTech
3 months ago

New IAB Framework aims to bring clarity to gaming ads | MarTech

IAB's Gaming Measurement Framework standardizes metrics for gaming ad campaigns, enhancing understanding, comparison, and optimization.
OMG science
fromBig Think
4 months ago

Brian Cox: The incomprehensible scales that rule the Universe

Human perspective distorts our understanding of space and time, as explored by physicist Brian Cox.
fromDigiday
4 months ago

'Trade Desk is the Spirit Airlines of the DSP world': Overheard at the Digiday Programmatic Marketing Summit

In my view, we've been handicapped as marketers by not having enough information to tell a positive story around what CTV is bringing to the bottom line.
Media industry
Mental health
fromenglish.elpais.com
4 months ago

What does it mean to live well? Global project describes keys to human flourishing in over 40 indicators

The shift in mindset during the Industrial Revolution diminished the value of work and nature, focusing instead on abstract numbers.
A new research project seeks to redefine measurement by focusing on human well-being and happiness.
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