On Running has reported significant growth in Q1 2025, achieving a 43% increase in sales year-over-year. This growth highlights the Zurich-based athletic brand's successful direct-to-consumer approach, expanding retail presence with 53 stores, and innovation in product design. Co-founder Caspar Coppetti emphasizes the importance of building brand awareness, indicating that their global recognition is currently at just 20%. He notes their ambition to establish themselves as a premium brand in the sports sector by offering an elevated brand experience, distinct from other popular brands like Nike.
Despite a 43% year-over-year sales growth, On Running cofounder Caspar Coppetti highlights a commitment to increasing global brand awareness beyond its current 20%.
We're not trying to be the next Brand X or Brand Y. We're writing our own script, and that script is: We want to be the most premium brand in sports.
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