Cindy Rose's appointment as WPP's CEO has not ignited urgency among clients, who emphasize practical concerns over corporate narratives. Marketers are primarily focused on their current account leaders and the tangible results they deliver. A client expressed uncertainty about the importance of the leadership change at this point. Ryan Kangisser noted that clients often care more about their established leads than the agency's leadership. As Rose transitions into her role, clients are expected to weigh her impact over months, especially as WPP navigates ongoing transformations.
"I don't know what to think," one WPP client told Digiday on condition of anonymity. "I'm not sure it matters or how important the move is just yet."
Ryan Kangisser stated, "I do think that often the industry cares more about these sorts of appointments than clients do. Especially if clients have got a really solid client lead, or business lead, then they're the people who they feel are the ones driving their business."
"I may be wrong, but I think this may be over probably a period of months, rather than days, that clients are really curiously diving into what this means," said Kangisser.
Marketers prefer to stay focused on the present results rather than the promise of future transformation following leadership changes.
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