"Douglas Elliman has always been defined by its agents their expertise, their relationships, their entrepreneurial spirit, Passerini said in a statement. Coming back as CMO is a full-circle moment for me, and I'm excited to lead a brand evolution that puts our agents front and center. We're building a platform that amplifies their voices, elevates their visibility and gives them every advantage in the most competitive luxury markets in the world."
"This pivotal moment calls for an innovative leader with a bold vision for the Douglas Elliman brand, Michael Liebowitz, the president and CEO of Douglas Elliman, said in a statement. Natalie is that leader, and I am thrilled to welcome her back. Since departing Douglas Elliman, Passerini has held marketing leadership roles at Heritage House Sotheby's International Realty, PlanOmatic, and health care networking event company eCap Summit."
Natalie Passerini returns to Douglas Elliman as chief marketing officer to lead a brand evolution centered on agents and their visibility in luxury markets. She will oversee the corporate brand and national marketing platform, directing creative efforts across advertising, events, search engine optimization (SEO), generative engine optimization (GEO) and agent branding. The strategy emphasizes amplifying agents' voices and providing competitive advantages in luxury markets. Passerini previously served in marketing leadership roles at Heritage House Sotheby's International Realty, PlanOmatic and eCap Summit. New York creative firm Watson is assisting with a rebrand that preserves heritage while modernizing the brand. Stephanie Garbarini recently departed the firm.
Read at www.housingwire.com
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