"Scaringe told employees in an email on Thursday that he will be acting as Rivian's chief marketing officer on an interim basis as the company searches for someone to fill that position for the first time. The head of Rivian's "marketing experiences" team and the lead of the company's creative studio will now report directly to Scaringe, according to a copy of the email obtained by TechCrunch."
"though he told the Decoder podcast last year that it was a "large number." "I am writing to share a difficult update," Scaringe said in the email to Rivian's staff. "With the launch of R2 in front of us and the need to profitably scale our business, we have made the very difficult decision to make a number of structural adjustments to our teams. These changes result in a reduction in the size of our team by roughly 4.5%.""
RJ Scaringe will serve as Rivian's interim chief marketing officer while the company searches for its first permanent CMO. The head of the marketing experiences team and the creative studio lead will report directly to Scaringe. Rivian is reducing its workforce by roughly 4.5%, representing more than 600 employees, as part of structural adjustments ahead of the R2 SUV launch. The company cites loss of the federal EV tax credit, increased tariffs, and broader headwinds against clean-energy projects as reasons to rethink go-to-market scaling. Vehicle operations will integrate with service, and delivery and mobile operations will move into sales to streamline the purchase experience.
Read at TechCrunch
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