"Clinch, the agentic AI platform for omnichannel campaign orchestration, today (25th September 2025) announced the appointment of Tariq Hassan, former chief marketing and customer experience officer of McDonald's, to its global Advisory Board. Hassan, one of the industry's most recognised marketing leaders, brings more than two decades of global marketing, communications, and brand leadership experience to Clinch. Most recently, he led all marketing efforts at McDonald's USA, including digital, media, CRM, brand content and engagement, and consumer insights."
"Prior to McDonald's, Hassan held senior roles at HP, Omnicom Group, Bank of America, and Petco, where he repositioned the company as a lifestyle pet brand and helped lead its successful IPO in 2021. He has been recognised with the Adweek Brand Genius Award for his imaginative approach to brand transformation and named an Adweek DEI Champion for his commitment to building diverse and inclusive teams."
""Tariq's unique perspective as a Fortune 500 CMO is helping to accelerate Clinch's growth and response to heightened demand," said Oz Etzioni, CEO and co-founder at Clinch. "Global marketers are under immense pressure to deliver measurable results, faster, while embracing the transformative potential of AI. Tariq's experience navigating these challenges at scale will be invaluable as we expand Clinch's Agentic AI platform to meet the real-world needs of modern brands.""
Clinch appointed Tariq Hassan to its global Advisory Board on 25 September 2025. Hassan brings more than two decades of global marketing, communications, and brand leadership, most recently leading marketing at McDonald's USA across digital, media, CRM, brand content, engagement, and consumer insights. He previously held senior roles at HP, Omnicom Group, Bank of America, and Petco, where he repositioned the company as a lifestyle pet brand and helped lead its IPO in 2021. Hassan received the Adweek Brand Genius Award and was named an Adweek DEI Champion. His expertise will support expansion of Clinch's Agentic AI platform to improve campaign efficiency, personalisation, and organisational value.
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