Klaviyo turns AI and data loose on the challenges of multichannel marketing | MarTech
Consumers today engage with brands across an increasing number of channels, prompting marketers to tackle challenges of fragmentation and drive toward integrated solutions.
Leveraging Location: A Solution to the Siloed Ecosystem
As advancements in the ad tech ecosystem leave the landscape increasingly fragmented, navigating it has become more challenging for advertisers despite access to advanced solutions.