The Drum1 month agoMarketingHow mobile data drives omnichannel successMobile data is crucial for successful omnichannel campaigns. Leveraging first-party mobile data with other data sets can provide a holistic view of consumer interests. [ more ]
Exchangewire2 months agoOnline marketingNearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis ResearchCTV, DOOH, and mobile ads influence nearly one-third of retail shoppers in the UK. Omnichannel campaigns combining mobile ads, CTV ads, and DOOH ads can affect over 28% of consumers in the retail sector. Personalized ads, particularly those showing nearby stores, have a significant impact on purchase decisions. [ more ]