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Marketing tech
fromExchangewire
1 week ago

Taptap Digital Launches Retail Origins to Help Retailers Win Their Market Through Mobility Data

Retail Origins uses consented, anonymised deterministic mobility data to map true store origin areas, reveal competitor overlap, and improve planning, activation, and reporting for retailers.
fromExchangewire
1 month ago

Clinch Appoints Former McDonald's CMO Tariq Hassan to Board of Advisors - ExchangeWire.com

Clinch, the agentic AI platform for omnichannel campaign orchestration, today (25th September 2025) announced the appointment of Tariq Hassan, former chief marketing and customer experience officer of McDonald's, to its global Advisory Board. Hassan, one of the industry's most recognised marketing leaders, brings more than two decades of global marketing, communications, and brand leadership experience to Clinch. Most recently, he led all marketing efforts at McDonald's USA, including digital, media, CRM, brand content and engagement, and consumer insights.
Marketing tech
Marketing tech
fromMarTech
5 months ago

Klaviyo turns AI and data loose on the challenges of multichannel marketing | MarTech

Marketers must tackle channel fragmentation to enhance consumer engagement.
Klaviyo's new features provide integrated tools for multichannel marketing.
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