Klaviyo launched new AI-based features aimed at helping marketers create personalized, cross-channel experiences during its K:LDN event in London. These advancements address long-standing issues related to fragmented tools and slow decision-making processes. The Klaviyo Data Platform (KDP) processes over 2 billion daily events, allowing for campaign management across various channels such as email, SMS, and WhatsApp. New tools include the Omnichannel Campaign Builder for planning multi-day campaigns, Channel Affinity for targeted delivery, and improved support for messaging apps, all aimed at meeting consumer demand for seamless multichannel interactions.
Consumers today engage with brands across an increasing number of channels, prompting marketers to tackle challenges of fragmentation and drive toward integrated solutions.
Klaviyo's latest AI-powered features allow marketers to deliver personalized cross-channel experiences, ultimately overcoming the issues of data silos and inefficient tools.
With the new Omnichannel Campaign Builder, marketers can now easily plan and execute complex campaigns across multiple channels, streamlining their workflow significantly.
The introduction of Channel Affinity utilizes AI to enhance customer engagement by determining preferred channels and optimal times for communication.
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